Performance Marketing Executive

Location: Jaipur (On-site)

Experience: 1–2 Years

Job Type: Full-time

We are looking for a result-oriented Performance Marketing Executive with hands-on experience in lead generation campaigns across digital platforms and in multiple niche. The ideal candidate should have a strong understanding of paid advertising, audience targeting, campaign optimization, and performance analysis.

• Plan, execute, and optimize lead generation campaigns on platforms like Meta Ads and Google Ads
• Develop performance marketing strategies aligned with business and client objectives
• Manage campaign budgets, bidding strategies, and audience targeting
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPL, ROAS, and conversions
• Conduct audience research, competitor analysis, and keyword research for campaign planning
• Create campaign reports and provide actionable insights for optimization
• Coordinate with designers and content teams for high-converting ad creatives and copies
• Perform A/B testing on creatives, copies, audiences, and landing pages to improve campaign performance
• Optimize campaigns regularly to improve lead quality and reduce acquisition costs
• Track and maintain lead funnels and conversion performance
• Stay updated with the latest trends, platform updates, and digital advertising practices
• Collaborate with sales and marketing teams to improve lead conversion strategies

• 1–2 years of experience in Performance Marketing / Paid Advertising
• Proven experience in lead generation campaigns
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of campaign optimization and performance metrics
• Knowledge of audience targeting, retargeting, and funnel strategies
• Basic understanding of landing page optimization and conversion tracking
• Analytical mindset with strong problem-solving skills
• Good communication and reporting skills
• Ability to manage multiple campaigns simultaneously
• Experience with Google Analytics, Meta Pixel, or conversion tracking tools is preferred

• Experience working in a digital marketing agency
• Familiarity with CRM and lead management tools
• Knowledge of LinkedIn Ads and automation tools
• Basic copywriting skills for ad creatives and lead campaigns

• Opportunity to work on diverse lead generation campaigns
• Hands-on exposure to scaling and optimizing ad campaigns
• Collaborative and growth-focused work environment
• Learning opportunities in advanced performance marketing strategies
• Career growth in digital marketing and paid media