Influencer Marketer

Role & responsibilities

• Identifying and evaluating suitable influencers, managing outreach and negotiations, and coordinating ongoing collaborations.
• The specialist will plan and execute influencer campaigns, brief creators, oversee content development, and ensure deliverables align with brand objectives and timelines.
• Day-to-day responsibilities include monitoring campaign performance, analyzing engagement metrics, preparing reports, and optimizing strategies for better results.
• Close collaboration with internal marketing, creative, and client teams to maintain strong relationships and consistent brand messaging.

Preferred candidate profile

• Experience in influencer marketing, social media campaigns, and digital marketing strategy.
• Skills in campaign planning, content briefing, and coordinating content creation with influencers.
• Ability to analyze performance metrics, prepare reports, and optimize campaigns based on data insights.
• Strong communication, negotiation, and relationship-management skills for working with influencers and clients.
• Organizational and project management skills to handle multiple campaigns and deadlines.
• Familiarity with major social platforms (Instagram, YouTube, TikTok, etc.) and current influencer trends.
• Bachelors degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in an agency or influencer marketing environment is preferred but not mandatory.