Ppc Manager

Key Responsibilities

- Plan, strategize, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

- Manage campaign budgets, bidding strategies, audience targeting, and ad placements.

- Conduct keyword research, competitor analysis, and market research for paid campaigns.

- Create, monitor, and optimize Search, Display, Shopping, Performance Max, and YouTube campaigns.

- Develop effective ad copies, landing page recommendations, and conversion-focused campaign strategies.

- Monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, and conversion rates.

- Analyze campaign data and identify opportunities to improve performance and reduce acquisition costs.

- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, and platform-specific tracking tools.

- Prepare detailed campaign performance reports and provide actionable insights.

- Coordinate with SEO, content, graphic design, and web development teams to ensure campaign effectiveness.

- Manage multiple client accounts and ensure timely execution of campaign deliverables.

- Stay updated with the latest paid advertising trends, platform updates, and industry best practices.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Strong expertise in Google Ads and Meta Ads.

- Experience managing multiple advertising accounts and campaign budgets.

- Excellent understanding of keyword targeting, audience segmentation, bidding strategies, and conversion optimization.

- Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.

- Strong analytical, numerical, and problem-solving skills.

- Ability to interpret campaign data and make data-driven decisions.

- Excellent communication, client-handling, and team coordination skills.