Marketing Lead

• Marketing Lead
• Salary up to 35,000 AED per month
• Remote opportunity with regular travel between Saudi Arabia and the UAE
• Discover the opportunity

We are hiring a Marketing Lead to join one of the fastest growing fintech platforms in the Middle East. This local, Arabic first role focuses on driving expansion in primary regional markets and launching into new territories across the Middle East.

Discover the role

As a Marketing Lead, you will take ownership of regional growth strategies, focusing heavily on product marketing, demand generation, and revenue. You will lead a core team of 5 marketing professionals across content, social, and design, while remaining fully hands on in executing campaigns, writing messaging, and building workflows.

A central element of this position is leveraging AI and workflow automation to maximise efficiency and scale operations seamlessly.

Discover the responsibilities

• Lead, mentor, and manage a small team of 5 across content, social media, and design.
• Remain active in daily execution, writing copy, building campaigns, and setting the team pace.
• Build and orchestrate internal AI automations and workflows using tools like Zapier, n8n, Make, and Claude to speed up content pipelines and market monitoring.
• Drive product marketing and go to market strategies tailored to regional business trends and local compliance rules.
• Develop an Arabic first content engine across major professional and social platforms.
• Oversee end to end regional event strategies, customer roundtables, and industry presence.
• Optimise qualified sales pipelines, digital acquisition channels, and conversion rates
• Collaborate with cross functional teams including sales and product to align campaign goals.

Discover the requirements

• Fluent in both Arabic and English with excellent written capabilities in both languages.
• Proven leadership experience managing small teams alongside a hands on approach to executing work.
• Demonstrated experience using AI tools and workflow automation platforms to optimise operations.
• Strong background in B2B software, technology, or finance platform marketing.
• Solid track record in demand generation, product marketing, and pipeline growth .
• Deep understanding of business dynamics, buying habits, and marketing channels in the GCC region.