Dish TV - Deputy Manager/Deputy Head - Brand

Role : DM/DH - Brand
Job Location : Sector 144 (Noida)
Role Purpose :
The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns, activities.
This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.
Key Responsibilities :
1. Brand Strategy & Positioning :
- Own the DishTV brand positioning and ensure consistency across all communication.
- Translate business goals into clear brand messages for different customer segments and regions.
- Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.
2. Marketing Communication (Marcom) :
- Plan and execute integrated marketing campaigns across :
1. Digital
2. Print
3. Outdoor
4. Radio
5. Trade communication
- Work closely with creative agencies, media agencies, and internal teams.
- Develop campaign briefs, approve creatives, and manage timelines.
- Adapt national campaigns into

regional and language-specific communication.
- Ensure relevance for Hindi-speaking markets (HSM) and South markets.
3. Campaign Planning & Execution :
- Create annual and quarterly brand calendars.
- Manage campaign budgets and ensure ROI discipline.
- Track campaign performance using :
1. Reach & frequency
2. Brand recall
3. Footfall uplift
4. Lead / enquiry impact (where applicable)
4. Stakeholder Management :
- Act as the single point of contact for branding across teams - Product, Digital marketing, Sales & Trade, Customer experience
- Manage agencies and vendors end-to-end.
Key Deliverables (What success looks like) :
- Strong, consistent DishTV brand presence across India
- High-quality campaign execution (on-time, on-brand)
- Improved brand recall and consideration
- Smooth coordination between brand, sales, and digital teams
Eligibility & Experience :
Education :
- MBA / PGDM in Marketing, Brand Management, or Communications
Experience :
-

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10+ years of experience in :
1. Brand management
- Experience in consumer-facing brands preferred :
1. Telecom
2. FMCG
3. Consumer electronics
4. Media / Entertainment
- Hands-on experience with regional marketing and multi-language campaigns is a must.
Skills & Competencies :
- Strong understanding of branding fundamentals
- Excellent communication and briefing skills
- Experience managing creative and media agencies
- Budget management and basic ROI understanding
- Ability to work with cross-functional teams
- Comfortable working in a high-scale, execution-heavy environment
Behavioral Traits :
- Detail-oriented but big-picture thinker
- Strong ownership mindset
- Comfortable with ambiguity and fast execution
- Good balance of creativity and business thinking
- Can handle pressure during launches and festive peaks
Nice to Have (Not Mandatory) :
- Experience in subscription-based businesses
- Exposure to rural / semi-urban markets
- Experience with large-scale campaigns