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Assistant Manager- Brand Lab (Brand Solutions), Disney Hotstar
Digital Marketing/Marketing
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Job Description
The role involves working with cross-functional teams across Disney+ Hotstar and the Star and Disney network which mainly includes sales, ops, commercial, marketing, product, and programming as well as interfacing with clients and agencies.
About The Team
Disney Creative Works is a full-service branded content Studio and creative agency with global scale, unparallel access and a legacy of delighting audiences everywhere. We create data-infused creative solutions across Disney platforms that reach consumers in impactful ways through Global scale, Outcome-Based measurement and most importantly Consumer Trust.
REPORTNG TO: Associate Director- Brand Lab
Your Key Responsibilities
- Brand Solutioning: Develop, support and execute sponsorship-led propositions & briefs for marquee properties across entertainment and sports while closely interacting with cross-functional teams to drive closures and implement deals
- Branded Content: Create strong and compelling pitches and end-to-end execution of brand-favorable content including the development of custom content (Bespoke and Influencer) to support an increase in advertiser spending on Disney+ Hotstar
- Pitch independently as well as participate in strategic client first pitches
- Client servicing on ongoing projects as well as relationship building with stakeholders
- Coordinate and collaborate with cross-functional teams during pitch creation and execution stages like commercials, strategy, marketing, legal & content operations
- Regular reporting of storytelling opportunities that can be leveraged by brands as well as data to support business growth. Example: Monitor the category, marketing, business cycles, and branded content work therein, to enable accurate benchmarks in the category for Disney Creative Works
- Staying on top of trends and aligning with editorial & content creation teams on upcoming impact properties, original content, and network-wide offerings
- Maintain relationships and work collaboratively on developing and building concepts with production partners, media agencies, and talent
- Meticulous and sharp organizational skills that enable efficiencies in managing multiple projects across the platform’s content landscape
- Keen & impactful communicator to lead and drive conversations with brands, agencies and internal stakeholders
- Effective troubleshooter & problem solver
- Thorough understanding of the following-
- Content production cycles and the ability to handle multiple processes simultaneously
- Advertising eco-system and overall brand and market awareness
- 5-6 years of experience in branded content and solutions across digital & television mediums with a strong knowledge of the digital ecosystem is a must. Educational qualification- an MBA/Post-graduate would be an added advantage
- Preferred experience in content and project management with hands-on experience in managing and executing production pipelines
- Comfort in leading data-driven conversations and using analytics while building on client conversations
- Concise yet inspiring communicator
- Ability to leverage relationships, build a strong network, and have effective negotiation skills
- Exceptional presentation skills to showcase developed concepts/ideas
Looking to get Placed? Try our Placement Guarantee Plan
- Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success
- Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws
- No Dress Code
- Unlimited Leaves
- Diverse & Inclusive Culture
- Fun Life Balance
- www.hotstar.com
- https://careers.hotstar.com/join-us
- https://www.linkedin.com/company/disney-hotstar/mycompany/
Skills
MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Disney+ Hotstar is a prominent streaming service that combines the extensive libraries of Disney+ and the regional content strength of Hotstar, which was originally an Indian streaming platform. This hybrid service offers a wide range of content including Disney classics, Pixar animations, Marvel movies and series, Star Wars sagas, National Geographic documentaries, and a diverse array of local and regional programming from India. It caters to a vast audience by providing content in multiple languages and featuring an extensive selection of sports broadcasts, particularly cricket, which is immensely popular in India. Disney+ Hotstar has tailored subscription options and features that cater to the unique preferences of its vast user base, making it a significant player in the global streaming market, especially in the South Asian region.
Important dates & deadlines?
Application Deadline
05 Jul 24, 12:39 PM IST
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Assistant Manager- Brand Lab (Brand Solutions), Disney+ Hotstar
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