Brand Content Creator - Influencer

Role & responsibilities

Be the on-camera face of the brand across Instagram, YouTube, TikTok, website videos, ads, and campaigns.

1. Create short form, long form, and live video content, including trending reels, product pitches, brand stories, live sessions, podcasts, and other video formats.
2. Go live daily from the brands official social media accounts to drive product discovery and real-time engagement.
3. Go live and create content from outside office locations, including brand partner stores/ sites, consumer interactions, and on-ground events, to give global audiences an insight into Indian brands.
4. Create content briefs and scripts while bringing your own personality and natural on-camera delivery.
5. Collaborate closely with the social media and marketing teams to bring campaign and ad ideas to life.
6. Represent the brand in a way that feels authentic, trustworthy, and relatable across all touchpoints.
7. Track the performance of live sessions and videos, working with the social media team to improve their performance.

Skills & Qualifications:

1. Someone who is confident, comfortable, and natural on camera.
2. Prior experience creating video content for social platforms.
3. Strong understanding of what works on Instagram, Facebook, and YouTube today.
4. Clear communication, good English speaking skills, and expressive screen presence.
5. Ability to take direction while still sounding like yourself.
6. Someone who can represent a brand long-term and build familiarity with the audience.
7. Comfort with a quick turnaround time.

Bonus if you have:

1. Experience as a content creator or influencer.
2. Familiarity with wellness, food, beauty, fashion or Indian culture-led content.
3. A good sense of trends without forcing them

Preferred candidate profile

Influencer Instagram, YouTube, TikTok, website videos, ads, and campaigns.