TikTok Commerce & Growth Lead - Hyderabad

Job Title: TikTok Commerce & Growth Lead

Location: Hyderabad - Onsite

Role & responsibilities

TikTok Channel Strategy & Growth: Define and execute TikTok growth strategy for

global audiences. Identify scalable content formats that drive conversions. Collaborate with

brand & creative teams to develop high-performing hooks and formats.

TikTok Shop Setup & Operations: Set up and manage the TikTok Shop seller account

end-to-end. Manage product listings, catalog structure, pricing, and compliance. Coordinate

with internal teams for fulfillment and operational alignment.

Creator & Affiliate Ecosystem: Recruit and onboard creators and affiliates. Build

scalable seeding and collaboration pipelines. Design commission structures and incentive

programs. Scale creator-driven revenue.

Paid Ads & Scaling: Launch and optimize TikTok Ads (Spark Ads, conversion

campaigns). Identify scaling levers across organic, affiliate, and paid channels. Maintain

CAC and ROAS targets. Allocate budgets effectively based on performance.

KPIs: TikTok Shop revenue contribution, new user acquisition from TikTok within CAC

targets, Creator activation & affiliate-driven sales share.

Qualifications:

• 3+ years managing TikTok as a growth or commerce channel
• Proven experience scaling a brand from scratch on TikTok
• Hands-on experience with TikTok Shop seller operations
• Experience working with creators, affiliates, and paid campaigns
• Strong analytical and performance-driven mindset
• Experience in wellness, beauty, or consumer brands preferred

yamini.nagyari@distacart.com