Social Media & Celebrity Brand Strategist

Social Media & Celebrity Brand Strategist

Location: Chandigarh

Industry: Entertainment / Celebrity Management

Role Overview:

We are looking for a dynamic and creative Social Media & Celebrity Brand Strategist to manage, grow, and shape the digital identity of an emerging Bollywood star. The role demands an in-depth understanding of social media trends, influencer collaboration, digital storytelling, and audience engagement tailored for the Indian entertainment landscape.

• Develop and implement a comprehensive digital marketing and branding strategy.
• Manage and grow the celebritys presence across all major platforms (Instagram, Twitter, YouTube, Threads, Facebook, etc.), primarily on Instagram.
• Stay ahead of social media trends, viral formats, meme culture, and hashtag movements to leverage for content creation.
• Craft engaging content calendars, reels, captions, and brand storytelling tailored to the stars persona and upcoming projects.
• Collaborate with photographers, stylists, video editors, and content creators for regular content production.
• Handle paid promotions, audience targeting, and platform analytics for follower and engagement growth.
• Coordinate with PR teams for digital coverage, interviews, promotions, and influencer tie-ups.
• Engage with fan communities, monitor sentiment, and manage the reputation of the celebrity online.
• Track metrics, prepare performance reports, and refine strategies accordingly.

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• Work with brands for potential collaborations and endorsements via social platforms.

Skills & Qualifications:

• Bachelors degree in Mass Communication, Marketing, PR, or related field.
• 25 years of experience in celebrity management, influencer marketing, or social media strategy.
• Deep knowledge of the Indian entertainment industry and Bollywood trends.
• Strong understanding of social media tools, analytics, and paid ad campaigns.
• Excellent copywriting, storytelling, and visual design sensibility.
• Ability to work under pressure and adapt to fast-changing environments.
• Strong communication and collaboration skills.