Content And Social Media Manager

Job Title: Social Media Content Manager

Department: Marketing

Function: Residential Real Estate

Location: Bengaluru

Experience: 4-7 Years

Job Summary

We are looking for a creative and result-oriented Social Media Content Manager to manage and strengthen the organisations social media presence across digital platforms. The role will involve developing content strategies, creating engaging brand and project-related content, managing online communities, and driving audience engagement and qualified leads.

The ideal candidate should have strong storytelling skills, an understanding of the residential real estate sector, and the ability to translate property features, project offerings, and lifestyle narratives into compelling digital content.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute monthly social media content calendars across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Align content strategies with project launches, marketing campaigns, and brand objectives.

Content Creation & Production

• Conceptualise and create engaging content, including reels, videos, creatives, walkthroughs, testimonials, and project stories.
• Coordinate with designers, videographers, agencies, and internal teams for content development.
• Drive in-house content production based on business and campaign requirements.

Project Launch & Campaign Communication

• Develop content plans for key project milestones, including launches, RERA approvals, construction updates, and possession.
• Create content that supports brand awareness, customer engagement, and sales objectives.

Community & Reputation Management

• Manage comments, direct messages, and audience interactions across social media platforms.
• Monitor online sentiment, address customer queries, and escalate reputation-related concerns appropriately.

Influencer & Agency Management

• Identify and collaborate with relevant influencers and content creators.
• Manage external agencies and vendors, including content coordination, timelines, deliverables, and negotiations.

Performance Tracking & Reporting

• Monitor social media performance through reach, engagement, audience growth, views, watch time, and lead-generation metrics.
• Prepare periodic performance reports and use insights to improve content strategy.

Cross-functional Coordination

• Work closely with Brand, Marketing, Pre-Sales, Sales, and Design teams to ensure accurate and consistent communication.
• Support paid campaign amplification through relevant organic content.

Brand Consistency

• Maintain consistency in brand voice, tone, visual identity, and communication guidelines across all project and corporate social media platforms.

Required Skills & Competencies

• Strong understanding of organic social media strategy across Instagram, Facebook, LinkedIn, and YouTube.
• Excellent storytelling, copywriting, and content conceptualisation skills.
• Ability to create engaging reels, videos, creatives, and digital campaigns.
• Working knowledge of Canva and social media scheduling and analytics tools.
• Understanding of social media insights, engagement metrics, and performance reporting.
• Experience in influencer, agency, and vendor management.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Understanding of residential real estate marketing, customer journeys, and the property sales funnel.

Candidate Profile

• 4-7 years of experience in Social Media Management, Digital Content, or Content Marketing.
• Experience in residential real estate or property marketing is strongly preferred.
• Should have a portfolio showcasing social media content, campaigns, reels, and creative work.
• Experience working with Sales and Pre-Sales teams on marketing campaigns and lead-generation initiatives will be an advantage.
• Prior experience managing agencies, influencers, and in-house content production.
• Bachelor's degree in Marketing, Mass Communication, Journalism, or a related discipline.

Key Performance Indicators

• Growth in social media audience across platforms.
• Engagement rate, reach, shares, comments, and saves.
• Timely execution of the monthly content calendar.
• Organic social media-driven leads and enquiries.
• Video views and audience watch time.
• Influencer campaign reach, engagement, and ROI.
• Response time to comments and direct messages.
• Online sentiment and reputation management.