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Job Description
- Role Title: AI Product Marketing Intern Department: Product Marketing
- Duration: 3–6 months (extendable)Location: Noida/ Hybrid
- About the Company
DizEdu is an AI-powered EdTech platform focused on transforming education across India, especially in small towns and rural regions. The platform integrates AI, IoT, AR/VR, and XR to deliver personalized, data-driven learning experiences from Kindergarten to Grade 12.
- Core capabilities include:
- AI-driven personalized learning paths
- Adaptive mock tests and performance analytics
- Handwritten answer evaluation using AI
- Smart classroom analytics and student profiling
- Financial and operational intelligence for institutions
- Role Overview
- This role is not basic marketing — its about making AI education products understandable, desirable, and scalable across Bharat (Tier 2/3/4 India).
- You will work directly on: Building and improving ML/DL models used in production
Solving real EdTech problems like: Student performance prediction, Personalized learning paths ,OCR + handwriting evaluation and Recommendation systems and many more innovative tools.
- Key Responsibilities
- 1. AI Product Positioning (Core)
- Break down features like: AI mock tests, Knowledge graphs and Personalized learning engines
- Convert them into simple student/parent/teacher messaging
- Define: Student personas (K-12, competitive exams) and School/institution personas
- 2. Content & Growth Marketing
- Create high-impact content: AI se padhai kaise better hoti hai type explainers
- 3. Go-To-Market (GTM) Execution
- Assist in launching: AI mock test features and New school onboarding solutions
- Create: Product demo scripts and Pitch decks for schools & coaching centers
- Work on rural & semi-urban acquisition strategy
- 4. User Acquisition & Activation
- Drive growth via: WhatsApp marketing, Telegram communities, Shorts/ Instagram Reels
- Improve: App onboarding experience, Student retention using engagement hooks
- 5. Data-Driven Marketing
- Track: Student engagement (DAU/MAU), Test completion rates and Conversion funnel
- Use tools like: Google Analytics and Firebase / Mixpanel
- Required Skills
- Strong storytelling (Hindi + English mix preferred)
- Basic understanding of AI / EdTech / SaaS
- Deep interest in Education system in India
- Experience with: Reels / Shorts content creation, Canva / Figma and SEO tools
- Understanding of Competitive exams ecosystem (UPSC, SSC, NEET, JEE)
- Incentive + ESOP Structure
- Incentive
- ₹5,000 – ₹10,000/month (based on performance)
- KPIs (What Defines Success)
- 30% increase in student signups (organic + content-driven)
- 20% improvement in test completion rates
- 50+ schools/coaching leads generated
Skills
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