Senior Manager - Marketing & Brand Strategy (Head Of Marketing)

About DLIFE

DLIFE is one of Indias most trusted customized home interior brands, known for its quality, structured processes, and customer satisfaction. As we scale nationally, we are looking for a visionary marketing leader who can drive measurable, brand-aligned growth across all branches and channels.

Experience Required

• 510 years of experience in the advertising / marketing field.
• Proven experience in managing large marketing teams (minimum 50 members).
• Experience in multi-location or branch-based marketing operations is preferred.
• Capable of managing an annual marketing budget of 12Cr.

Key Responsibilities

• Develop and execute the company-wide marketing strategy aligned with DLIFEs growth vision and business targets.
• Plan and optimize branch-wise and company-wide marketing spend with clear ROI metrics, including budget allocation for online and offline campaigns.
• Own lead generation as the primary objective, ensuring structured generation of a minimum of 710 qualified leads per Client Manager (excluding walk-ins and referrals), with continuous monitoring and course correction.
• Monitor and drive performance of Silver Envoy leads and other special lead programmes to ensure quality and conversion.
• Maintain a strong and consistent brand identity across digital, print, outdoor, showroom and micro-level local marketing initiatives.
• Ensure strict adherence to DLIFEs video, visual, and design standards across all marketing outputs.
• Lead and manage a team of 50+ marketing professionals (online, offline, creative, CR, and Envoy functions) with structured reporting, clear KPIs, and review mechanisms.
• Train, mentor, and develop team members to build long-term scalability and succession within the marketing function.

Digital & Creative Marketing

• Lead the creative team to develop high-engagement social media creatives and videos, and coordinate with the print department for timely production of collaterals.
• Oversee online marketing initiatives including SEO, website performance, content strategy, and presence across social media platforms.
• Ensure the social media pages are actively engaged with a minimum of one high-quality, brand-aligned post per day, along with timely responses to audience interactions.
• Plan and execute multiple video shoots and campaigns (project showcases, client stories, brand films) that reflect DLIFEs aesthetics and standards.

Offline & Micro-Level Marketing

• Drive offline presence generation through micro-level marketing activities for each branch (local branding, events, partnerships, outdoor media, and neighbourhood activation).
• Align branch-level campaigns with overall brand guidelines while tailoring initiatives to local market dynamics and lead targets.
• Track and review the effectiveness of offline activities using measurable metrics and feedback from branches.

Lead Generation & CR Team Management

• Design and implement structured lead funnels and campaigns to support each branch in achieving lead targets per Client Manager.
• Oversee the CR (Customer Relationship) team handling daily enquiry calls, database calls, and follow-ups to maximize lead conversion.
• Ensure timely and accurate client satisfaction reports and feedback loops to improve marketing communication and service experience.
• Collaborate closely with sales and branch heads to improve lead quality, response time, and conversion ratios.

Envoy Programme & Referral Ecosystem

• Oversee the Envoy Programme department to run structured referral and partner programmes.
• Ensure referral programmes are aligned with brand values, communicated effectively, and tracked for performance and ROI.

Required Skills & Qualities

• Strong leadership and team management skills with the ability to lead a large, diverse marketing team.
• Strategic thinker with strong execution discipline and data-driven decision-making.
• High aesthetic sense aligned with modern interior design and luxury home interiors.
• Strong understanding of marketing budgets, cost control, and ROI tracking across channels.
• High integrity and ethical standards in all marketing and team practices.
• Long-term career mindset aligned with DLIFEs growth, stability, and brand vision.