Head Of Marketing & Growth - Australian Process

• Job Title: Head of Marketing & Growth - Australian process
• Job Location: Ahmedabad
• Job Type: Full-Time
• Job Timings: 6:00 AM to 3:00 PM IST

Market Focus: Australian Residential Solar & Battery Solutions

We are looking for a self-driven, creative and analytical leader to take end-to-end responsibility and accountability for our marketing function and drive growth for our Australian residential solar and battery business.

You will own branding, market positioning and lead acquisition, turning business objectives into measurable results. This is a hands-on leadership role covering strategy, budgets, experimentation and execution oversight.

Key Responsibilities

• Own the entire marketing function, including strategy, planning, budgeting, execution oversight and performance reporting.
• Strengthen brand identity, positioning and messaging across all customer touchpoints.
• Develop and execute growth strategies across paid advertising, organic search, social media and other relevant channels.
• Manage marketing budgets across campaigns, channels and Australian states, with accountability for spending efficiency and lead quality.
• Lead Google Ads and Meta campaigns to generate qualified enquiries and improve customer acquisition costs.
• Own SEO and Answer Engine Optimisation (AEO) to improve visibility across search engines and AI-powered answer platforms.
• Develop and optimise offers, landing pages and ad creatives that attract the right customers and improve conversions.
• Run structured experiments across audiences, messaging, offers, creatives and customer journeys.
• Oversee website improvements, enquiry forms, tracking and conversion optimisation.
• Direct blogs, social posts, reels, customer stories and other marketing content.
• Analyse campaign and CRM data to identify opportunities and make informed decisions.
• Collaborate with sales and operations to improve lead quality, conversions and sales outcomes after cancellations.
• Lead the existing marketing execution resource and coordinate designers, developers, content specialists and agencies.
• Ensure marketing communication follows applicable Australian advertising and NETCC requirements.

• Proven experience leading a marketing function or substantial marketing portfolio, with ownership of budgets and measurable results.
• Strong capabilities in branding, positioning, performance marketing and lead acquisition.
• Demonstrated experience developing effective offers, landing pages and advertising creatives.
• Practical knowledge of SEO, AEO, content strategy and website optimisation.
• Working knowledge of Google Ads, Meta Ads Manager, GA4 and CRM reporting.
• Strong analytical skills and the ability to turn data into clear actions.
• Excellent English communication and copy judgement.
• A self-motivated, results-driven approach with creativity, independent decision-making and a willingness to experiment.
• Ability to lead people and manage internal resources and external partners.
• Previous experience working in an Australian process or supporting an Australian business, along with knowledge of Australian customers and market practices, will be a strong plus.
• Experience in solar, batteries, renewable energy or related home services will be an additional advantage.

Qualified lead acquisition, acquisition costs, website conversion, brand visibility, SEO/AEO performance, budget efficiency and contribution to profitable sales. Sales and installation outcomes will be reviewed jointly with operations.

What You Can Expect

Ownership of the marketing and growth function, close collaboration with leadership in India and Australia, execution support and the opportunity to develop the marketing team.

What We Offer

• Competitive fixed salary
• Performance-based incentives
• Structured training and mentorship
• International customer exposure
• Professional indoor work environment

Skills: sales,customer,seo,advertising,battery,australia process,accountability,solar