Doceree - Manager/Senior Manager - Brand Reputation Management

About Doceree
Doceree is the only Healthcare OS in the pharma ecosystem. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry. Doceree provides the most comprehensive solution to Healthcare and Life Sciences advertisers to reach their target audience in the most effective and efficient way through programmatic digital advertising.
Our Core Belief
Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes.
We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 22 countries currently with offices in NY, India and London.
Website http://www.doceree.com/
LinkedIn https://www.linkedin.com/company/doceree/
About The Job
Position Title: Manager/ Sr. Manager - Mid/ Senior Level - Brand Reputation Management
Department/ Function: Marketing Communications
Job Scope: India
Location: Noida
Reporting to: AVP Marketing
Work Setting: Onsite(Work from Office - 5 days a week)
Purpose of the Job
We are seeking a proactive Reputation Management personnel to safeguard and enhance organization's brand reputation across digital, media, and stakeholder channels. You will monitor online sentiment, manage crisis communications, build executive thought leadership, and drive strategies that align with business objectives. This role requires real-time responsiveness, strategic foresight, and collaboration with Marketing, Legal, PR, and leadership teams to mitigate risks and amplify positive narratives in a fast-paced tech environment.

Key Responsibilities
Reputation Monitoring & Intelligence:
- Monitor brand mentions, sentiment, and emerging risks across social media, news, review sites, forums using tools like Brandwatch, Meltwater, or Google Alerts
- Analyze reputation metrics (e.g., Net Promoter Score, sentiment trends) and produce weekly/monthly reports with actionable insights
- Track competitor reputation and industry benchmarks to identify opportunities and threats
Crisis & Issues Management:
- Develop and execute crisis communication plans, response protocols, and escalation matrices
- Lead rapid response to negative publicity, security incidents, or executive controversies
- Coordinate cross-functional war rooms during crises, partnering with Legal, Security, and PR teams
Executive & Thought Leadership:
- Manage executive visibility on LinkedIn, Twitter/X, and industry platforms; create content calendars and ghostwrite posts
- Build speaking opportunities, media placements, and awards nominations for C-suite leaders
- Position company as industry thought leader through whitepapers, webinars, and partnerships
Content & Digital Reputation:
- Oversee review management on G2, Capterra, TrustRadius; respond strategically to feedback
- Optimize SEO for branded search terms and suppress negative content through positive authority building
- Develop defensive content strategies (e.g., positive case studies, testimonials) to counter risks
Stakeholder Engagement:
- Cultivate relationships with journalists, analysts (Gartner, Forrester etc), and influencers
- Manage employee advocacy programs to amplify positive narratives internally and externally
- Collaborate with Customer Success on churn risks and retention messaging
Strategy & Reporting:
- Create annual reputation roadmap aligned with business goals and risk register
- Measure ROI of reputation initiatives through media value, sentiment shift, and revenue impact
- Present quarterly reputation scorecards to executive leadership
Qualifications & Experience
- Education: Master's degree in Communications, Marketing, PR, Journalism, or related field
- Experience: 8+ years in global experience in reputation management, PR, digital marketing, or crisis comms within tech/IT/AdTech/ IT services sector
- Technical Skills: Proficient in social listening tools (Brandwatch, Hootsuite), analytics (Google Analytics, SEMrush), CRM (Salesforce/HubSpot)
Required Competencies
- Exceptional written/verbal communication with crisis-ready composure
- Data-driven strategist comfortable with ambiguity and rapid pivots
- Strong judgment in navigating sensitive issues with Legal/Exec alignment
- Proactive, empathetic, and collaborative team player
Preferred Skills:
- Experience managing tech executive personal brands
- Crisis comms certification (e.g., PRSA, CIPR)
- Multilingual capabilities for global operations