Specialist Marketing II (Field & Events Marketing)

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Key Responsibilities:
Field & Events Marketing

• End-to-end event execution
• Own event delivery from planning to wrap-up:
• Event calendar inputs, project plans, vendor selection/management, logistics
• Booth/collateral coordination, staffing readiness, and on-site execution
• Ensure brand and message consistency with approved assets and content bundles.
• Sales activation (pre-event and post-event)
• Partner with sales to drive structured activation:
• Target account lists, invite strategy, meeting booking support
• On-site success criteria, roles and responsibilities, daily action plans
• Run pre-event readiness meetings and post-event outcomes reviews with sales teams.
• Lead capture, qualification, and handoff discipline
• Ensure each contact/participant/lead is captured with required data and qualification questions.
• Reconcile leads post-event (and daily when needed), and route leads within agreed timelines.
  
• Track follow-up completion against SLA and escalate exceptions to the Regional Marketing Owner.
• Post-event reporting and ROI tracking
• Deliver post-event reports including:
• Outcomes vs targets (leads, meetings, engagement), spend, learnings
• Pipeline influence tracking (as defined and agreed with Sales/Marketing)
• Next-step actions and improvements for future events
• Maintain event learnings log and contribute to playbook updates.
• Merchandising management
• Own merchandising briefs and supplier coordination:
• Sourcing, quality control, delivery timelines, inventory discipline
• Ensure merchandising supports the campaign theme and partner activation needs.
  

Collaboration and interfaces

• Reports to: Global Marketing Manager (line); day-to-day aligned with Regional Campaign Marketing Owner
• Works closely with: Regional and Country Sales teams, Distributors/Partners, Product (for demos/content needs), Digital Agency (as needed), Vendors (event, booth, logistics)
  

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Qualifications & Experience

• 36 years experience in B2B field marketing/events (industrial/technical preferred)
• Graduate in Mass communication
• Proven event delivery experience across multiple countries or regions
• Strong vendor management, logistics planning, and operational execution skills
• Experience working with sales teams on target accounts and meeting programs
• Willingness and ability to travel significantly across India and SEA
  

Skills And Competencies

• Project management and operational excellence
• Stakeholder management (sales, partners, vendors)
• Process discipline for lead capture, data quality, and follow-up tracking
• Strong communication and problem-solving under time pressure
• ROI mindset: measures outcomes and drives continuous improvement
• Fluency in English is a must, additional languages are considered a plus
  

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