Doors Studio - Social Media Strategy Lead

Role Overview:

This role is responsible for leading the social media strategy - driving brand growth, performance, and content direction across multiple client accounts.

The role goes beyond execution - it requires strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes.

Key Responsibilities:

Strategy & Planning:

• Develop platform-wise social media strategies
• Translate business goals into content + campaign strategies
• Lead monthly/quarterly content planning across clients
• Identify trends, formats, and hooks that drive engagement & conversions

Team Leadership:

• Manage and mentor a team of social media strategists & executives
• Ensure quality, consistency, and timelines across all deliverables
• Conduct regular reviews, feedback sessions, and training
• Build a culture of ownership and accountability

Client & Brand Understanding:

• Work closely with clients to understand business objectives
• Present strategies, campaign ideas, and performance insights
• Act as a bridge between creative, performance, and client teams

Content Direction:

• Guide the team on content buckets, storytelling, and tonality
• Approve creatives, captions, and campaign directions
• Ensure content aligns with brand positioning and target audience

Performance & Optimization:

• Track key metrics: engagement, reach, leads, conversions
• Optimize strategies based on data & insights
• Collaborate with performance marketing team for paid campaigns alignment

Requirements:

• 5+ years in social media / digital marketing
• Minimum 2-3 years in team handling role
• Agency experience preferred (especially multi-industry exposure)
• Strong understanding of social media platforms & algorithms
• Ability to think strategically + creatively
• Strong communication & presentation skills
• Data-driven mindset with ability to interpret insights
• Experience handling multiple client accounts