Optician

• Roles & Responsibilities – Optician
• Job Title
• Optician
• Reporting To
• Center Head / Optical Store Manager
• Key Responsibilities
• 1. Customer Service

• Greet customers and provide a professional, friendly, and personalized experience.
• Understand customer requirements based on the ophthalmologists prescription.
• Guide customers in selecting suitable spectacle frames, lenses, sunglasses, and accessories.
• Educate customers on lens options, coatings, and product benefits.

2. Prescription Dispensing

• Accurately interpret spectacle prescriptions.
• Measure pupillary distance (PD), segment height, and other fitting parameters.
• Ensure correct frame fitting and adjustments for maximum comfort and vision.

3. Optical Sales

• Achieve monthly sales and revenue targets.
• Promote premium lenses, coatings, contact lenses, sunglasses, and accessories.
• Upsell and cross-sell products while maintaining high customer satisfaction.
• Increase average bill value through appropriate product recommendations.

4. Inventory Management

• Maintain optimum stock levels of frames, lenses, and accessories.
• Monitor fast-moving and slow-moving inventory.
• Coordinate with procurement for timely replenishment.
• Ensure proper storage and handling of optical products.

5. Billing & Documentation

• Generate accurate bills and maintain customer records.
• Ensure prescriptions, warranties, and invoices are properly documented.
• Follow cash handling and billing procedures as per company policy.

6. Order Management

• Place spectacle orders accurately with the laboratory.
• Track order status and ensure timely delivery.
• Verify finished spectacles before handing them over to customers.
• Coordinate with the lab for remakes or corrections whenever required.

7. Quality Assurance

• Ensure spectacles meet prescribed specifications before delivery.
• Perform final quality checks on lenses, frame alignment, and fitting.
• Address customer complaints promptly and professionally.

8. Store Maintenance

• Maintain an attractive and organized display of frames and accessories.
• Ensure cleanliness of the optical showroom and display units.
• Arrange products according to merchandising standards.

9. Compliance

• Follow hospital policies, SOPs, and quality standards.
• Maintain confidentiality of patient information.
• Adhere to infection control and safety protocols.

10. Team Coordination

• Work closely with ophthalmologists, optometrists, counselors, and front office staff.
• Support promotional activities and marketing campaigns.
• Participate in training programs and continuously upgrade product knowledge.

Key Performance Indicators (KPIs)

• Optical sales achievement
• Conversion ratio
• Average bill value (ABV)
• Premium lens conversion
• Customer satisfaction score
• Repeat customer rate
• Order delivery turnaround time
• Inventory accuracy
• Stock loss/shrinkage
• Complaint resolution time

Required Skills

• Strong communication and interpersonal skills
• Product knowledge of frames, lenses, and contact lenses
• Sales and negotiation skills
• Attention to detail and accuracy
• Customer-focused approach
• Computer and billing software proficiency
• Teamwork and problem-solving ability