Senior Manager- Performance Marketing

Job description

Role Summary

We are looking for a hands-on performance marketing leader to own paid customer acquisition for Dr Batra's across Google and Meta.

The ideal candidate is equal parts operator and analyst someone who builds and optimises campaigns daily, reads data down to the ailment, city and keyword level, uses AI to move faster. This is an execution-first role, not a purely strategic one.

Key Responsibilities

Campaign strategy & execution

• Own end-to-end planning, build, and daily optimisation of paid campaigns across Google (Search, Performance Max, Demand Gen, Display, YouTube) and Meta (Facebook & Instagram Advantage+ and manual).
• Manage keyword, audience, placement, and match-type strategy; build and maintain negative-keyword hygiene and audience exclusions to protect spend.

Performance, efficiency & growth

• Own and continuously improve the core metrics: CPL, cost per qualified lead, lead-to-consultation rate, CPA / cost per acquisition with lead quality weighted as heavily as lead volume.
• Manage monthly budget pacing across channels and ailments; forecast month-end spend, flag over/under-pacing, and reallocate to protect efficiency and hit targets.

Tracking, analytics & attribution

• Own conversion tracking integrity end to end: GA4, Google Tag Manager, Google Ads conversions, Meta Pixel, offline/CRM conversion imports, Enhanced Conversions, and Meta CAPI (server-side) so that offline consultations and patient value flow back into the platforms.

Skills & Qualifications

Must have

• 6–8 years of hands-on performance marketing experience with direct, in-platform ownership of Google Ads and Meta Ads (not just oversight of an agency).
• Proven track record of hitting CPL / CPA targets and scaling spend efficiently — ideally in a lead-generation, healthcare services business.
• Strong command of Search, Performance Max, Demand Gen, Display, YouTube, and Meta Advantage+ / social advertising.
• Practical knowledge of GA4, Google Tag Manager, conversion tracking, offline conversion imports, Enhanced Conversions and Meta CAPI, and of attribution models.
• Genuinely analytical — comfortable in spreadsheets and dashboards, able to turn ailment/city/keyword-level data into decisions.

Good to have

• Experience with multi-location / clinic or franchise businesses / local campaigns.
• Exposure to programmatic channels as a secondary growth lever.

Education & certifications

• Graduate in any discipline (Marketing / Business / Analytics or an MBA is a plus, not a requirement — demonstrated performance and hands-on skill matter more than the degree).