Public Relations Officer(PRO)

Role & responsibilities

The role is mainly in the field: visiting our corporate and government tie-up clients, keeping their beneficiaries informed, and resolving issues at the hospital end throughout all the Districts of Bihar.

Corporate and government client relations

• Make regular, scheduled field visits to tie-up clients across Bihar, including CGHS, ECHS, FCI, SSB, CAPF, PSUs, banks, insurers/TPAs and other empanelled organizations.
• Act as the single point of contact between these organizations and the hospital for beneficiary queries, referrals and feedback.
• Hold awareness sessions and camps for employees, ex-servicemen and their dependents on the hospital's services, empanelment benefits and cashless procedures.
• Maintain good working relations with the officers who handle medical claims and referrals (welfare officers, medical officers, HR and admin heads).

Empanelment and compliance

• Coordinate empanelment, renewal and rate-list updates with CGHS, ECHS, PMJAY and other schemes, and keep the hospital's documents current.
• Follow up on pending bills, claim queries and payment delays with the client and the hospital's billing and TPA desk.
• Make sure scheme rules, package rates and referral requirements are followed at the time of admission.

Business development and marketing

• Find and pursue new corporate tie-ups, MoUs and health-check-up contracts across Bihar.
• Plan and run health camps, CMEs, community outreach and corporate wellness programmes.
• Manage the hospital's brand, print and digital material, local media relations, and social media in coordination with the management.
• Build referral relationships with doctors, clinics and nursing homes in the districts.

Public relations and patient experience

• Represent the hospital at official meetings, events, and press interactions.
• Handle complaints and escalations from tie-up clients and patients quickly and courteously.

Collect patient and client feedback, and report service gaps to management

Preferred candidate profile

Skills

• Strong communication in Hindi and English; working knowledge of local dialects such as Hindi is useful.
• Professional, confident and presentable with senior government and corporate officers.
• Good negotiation, follow-up and problem-solving skills.
• Working knowledge of MS Office, email and WhatsApp for reporting; basic social media skills.

Perks and benefits

• Salary: as per experience and hospital norms, plus travel allowance and incentives linked to performance.