Dr. Reddy's - Group Brand Manager - Vaccines

Key Responsibilities:

• Go-to-Market & Launch Strategy: Develop and execute launch plans, brand positioning, market segmentation, and launch readiness initiatives.
• Brand Management: Drive brand strategy, annual brand plans, marketing campaigns, and long-term business growth.
• HCP Engagement: Build disease and vaccine awareness through targeted HCP engagement, KOL interactions, and scientific communication.
• Omnichannel Marketing: Lead integrated digital and offline campaigns to enhance customer engagement and marketing effectiveness.
• Market Access & Business Growth: Identify market opportunities, address access barriers, and drive vaccine adoption and commercial performance.
• Market Insights: Analyze market trends, customer insights, competitor activities, and business performance to refine marketing strategies.
• Cross-functional Collaboration: Work closely with sales, medical affairs, regulatory, market access, and supply chain teams to ensure seamless launch execution.
• Compliance: Ensure all marketing and promotional activities adhere to applicable regulatory requirements and ethical standards.

Qualifications & Experience:

• MBA in Marketing or a relevant postgraduate qualification.
• Experience in pharmaceutical marketing, brand management, and new product launches, preferably in vaccines.
• Strong expertise in go-to-market strategy, omnichannel marketing, stakeholder management, and business planning.
• Proven ability to lead cross-functional initiatives and deliver business results.

Key Objective:

• Successfully launch and establish the Dengue vaccine in India by driving awareness, market development, appropriate vaccine adoption, and sustainable business growth.