Trade Marketing Executive - OTC

Department Icon Digital Marketing/Marketing
Posted: 2 weeks ago
5-10 years
Hyderabad, Mumbai (All Areas)
Digital Marketing/Marketing
work from office
Full Time
Closes 26 Dec 2026

Posted: 2 weeks ago
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Job Description

Roles and Responsibilities

  • Develop and execute brand activation strategies for OTC products at retail outlets.
  • Plan, execute, and monitor promotional activities such as sampling campaigns, product launches, and anniversaries.
  • Build strong relationships with key customers (KC) to drive sales growth and increase market share.
  • Identify new business opportunities through innovative ideas and approaches to expand the company's presence in the market.
  • Collaborate with internal teams to ensure seamless execution of marketing initiatives.

Skills

Brand ActivationBrandingBtlAtlTrade MarketingTradeActivationAtl BtlMarketing

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About Company

Ask any of the 20,000 employees at Dr. Reddy’s why they come to work every day, and you are bound to hear, because ‘Good Health Can’t Wait.’ These simple words describe the deep-rooted belief that drives us. Sometimes, the simplest words describe the most profound truths. 'Good Health’ is always our goal. We see medicines not just as molecules, but as means to help patients regain their health. As a leader in the pharmaceutical industry, we realize our unique role; we have the ethical and moral imperative to ensure good health can be delivered to those who need it, and to promote wellness among them. 'Can't Wait’ reflects our commitment to act with speed to find innovative solutions that address the unmet needs of patients, and to accelerate access to much-needed medicines for people around the world.
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