Senior Campaign Manager (Email Marketing)

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-7 years
Gautam Buddha Nagar, Uttar Pradesh
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    As a Senior Campaign Manager (Email Marketing), your responsibilities will include building and deploying campaigns in automation tools based on input from various stakeholders across the organization. You will be tasked with setting up and executing ad-hoc campaigns and journeys, while also providing first-line support to marketing team members on the functionality of the marketing automation platform. Additionally, you will support the Marketing Operations Manager in data management initiatives, focusing on improving data integrity, segmentation, analysis, and list management.

    You will be responsible for performing day-to-day database maintenance using best practices, analyzing database and campaign performance to suggest improvements, and implementing email best practices to enhance deliverability, engagements, and reduce spam rates. Strong project management skills will be required to work efficiently within tight deadlines. Excellent communication, presentation, and interpersonal skills are essential for effective collaboration within multi-disciplinary and cross-functional teams.

    Key requirements for this role include a working knowledge of HTML/CSS for email coding practices in responsive campaigns, attention to detail, and a process-driven mindset. You must possess strong analytical, problem-solving, and planning skills to track and report on campaign performance effectively. Familiarity with Salesforce administration, creating/designing emails, landing pages, forms, managing A/B tests, and optimizing campaigns will be advantageous.

    The ideal candidate should be a graduate in any field relevant to sales, with at least 3 years of work experience in campaign management, data analysis, and software marketing email marketing. A thorough understanding of marketing optimization, attribution, tracking, and the ability to communicate, collaborate, advocate ideas, and take ownership of tasks are key qualities required for this role. Being a team player is essential for successful integration within the team and contributing to overall campaign success.,

Skills

Campaign PerformanceEmail MarketingOptimizationMarketingHTMLCSSProject ManagementEmail MarketingData AnalysisCommunication SkillsSalesforceCampaign ManagementAnalytical Skills

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