Social Media Manager

Job Summary

We are looking for a creative and result-oriented Social Media with experience in managing social media platforms, particularly for podcasts and digital content. The candidate will be responsible for developing social media strategies, managing online communities, promoting podcast episodes, and increasing audience engagement across various platforms.

Key Responsibilities

• Manage and grow social media platforms such as Instagram, YouTube, Facebook, LinkedIn and X.
• Develop and execute social media strategies to promote podcast episodes and digital content.
• Plan and maintain a monthly social media content calendar.
• Create engaging captions, posts, reels, stories and promotional content.
• Coordinate with video editors and content researchers to develop engaging podcast-related content.
• Identify trending topics, hashtags, audio formats and social media trends relevant to the podcast industry.
• Promote podcast episodes through short-form videos, teasers, highlights and audience engagement campaigns.
• Monitor social media performance, reach, impressions, engagement and follower growth.
• Analyse social media insights and prepare performance reports.
• Stay updated with the latest social media trends and platform algorithms.

Required Skills & Qualifications

• 2 - 5 years of experience in social media management.
• Prior experience working with podcasts, digital media or content production companies.
• Strong understanding of Instagram, YouTube and other social media platforms.
• Experience in social media planning, content calendars and audience engagement.
• Knowledge of social media analytics and performance tracking.
• Excellent communication, copywriting and coordination skills.
• Creative thinking with an understanding of digital content trends.

Preferred Skills

• Experience in promoting podcasts and personal brands.
• Understanding of YouTube Shorts, Instagram Reels and long-form podcast promotion.
• Basic knowledge of Canva or other creative tools.