Performance Marketing Analyst

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-3 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Job Description

What role you will play in team: Analyze marketing campaign performance and provide data-driven insights.

What you will do: Track key metrics, identify areas for improvement, and optimize campaigns for better results.

Key responsibility:

  • Track and analyze marketing campaign performance across various channels.
  • Identify areas for improvement in marketing campaigns.
  • Develop data-driven recommendations for campaign optimization.
  • Prepare and present marketing reports.
  • Collaborate with other marketing team members.
  • Stay up-to-date on performance marketing trends and best practices.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Analytics, or a related field.
  • 1-3 years of experience in performance marketing.
  • Strong analytical and problem-solving skills.
  • Proficiency in data analysis tools (e.g., Google Analytics, Excel).
  • Experience with A/B testing and other optimization techniques.

Benefits Included:

  • Competitive salary and benefits.
  • Opportunity to work on challenging and impactful projects.
  • A collaborative and data-driven work environment.
  • Health Insurance
  • Paid Time Off

A Day in the Life: A typical day involves analyzing marketing data, identifying trends, providing insights, optimizing campaigns, and creating reports for the marketing team.

Skills

Performance MarketingData AnalysisGoogle AnalyticsExcelA/B TestingCampaign Optimization

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