Institutional Sales Representative

Profile for the position - Institutional Sales Representative (ISR)

Minimum Educational Qualifications required for the jobAny degree

Minimum years of Experience required for the job2-4 years of experience in accounting, preferably within the FMCG sector.

DesignationISR

WebsiteE.I.D. – Parry (India) Limited (E.I.D. Parry) is a company operating in the Sweeteners and Nutraceuticals space. Headquartered in ‘Dare House’ a heritage building, in Chennai, India, the Company is a part of the INR 742 Billion Murugappa Group, one of India’s leading business conglomerates.
Amongst the leading sugar manufacturers in India, E.I.D. Parry’s 9 sugar plants are spread across South India. These state-of-the-art plants with a total sugarcane crushing capacity of 43,400 TCD, co-generation capacity of 140 MW and Distillery capacity of 417 KLPD across units are located at Nellikuppam, Pugalur and Sivaganga in Tamil Nadu, Sankili in Andhra Pradesh and Bagalkot, Haliyal and Ramdurg in Karnataka.
To know more about the company, please follow E.I.D. – Parry (India) Limited – Sugar, Nutraceuticals & Bio Pesticides (eidparry.com)
Products:
https://www.eidparry.com/products/supergrains/LocationAcross Tamil NaduKPIMarket Execution:
Conduct market visits as per the Permanent Journey Plan (PJP) and assigned beat, ensuring a minimum of 40 outlet calls per day.
Sales Achievement:
Achieve the daily billing target of ₹50,000 each for SW and NSW categories, with a strong focus on value-added product placement.
Distributor & Order Management:
Coordinate with the DBR for stock availability, submit daily orders, and ensure timely supply of products to the market.
Brand Visibility:
Ensure effective utilization and placement of POP materials to improve product visibility across outlets.
Reporting & System Usage:
Maintain daily reporting, escalate market or app-related issues promptly, and ensure all orders and billing are processed through the Parry Connect App.Key Performance Indicators (KPIs)
· Daily outlet coverage (Minimum 40 calls)
· Productivity ratio (Minimum 50%)
· Daily billing achievement
· Placement of value-added products
· POP visibility in outlets
· Timely order submission and fulfilmentLanguage Proficiency (if any)Local LanguageOther Requirements· Experience: 1–3 years of experience in FMCG / retail sales is preferred.
· Local Market Knowledge: Good understanding of the local market and retail network.
· Mobility: Must be willing to travel extensively within the assigned territory.
· Digital Proficiency: Comfortable using mobile applications for order booking and reporting.
· Communication Skills: Basic communication skills in the local language and ability to interact with retailers and distributors.
· Two-Wheeler: Must own a two-wheeler with a valid driving license.Target Company / IndustryFMCG organization – Food / Beverages / Commodity