Brand Content Manager

Location: Full-time, On-site, Mumbai (Lower Parel) / Hyderabad (Madhapur) Office

Earthful is hiring a Brand Content Manager to own content end-to-end — from script to shoot to published, performing post. Youll write scripts (AI-assisted), scout and manage creators, get shoots done, and run influencer and performance marketing so content actually converts.

What you will do

• Content – Write scripts for Reels, Shorts, product demos, using AI to move fast – Write long-form/product page/packaging copy – Own brand voice consistency
• Creator & production – Scout, vet, and onboard creators – Manage creators end-to-end: briefing, scheduling, shoot-day, deliverables, payments – Get shoots done — in-house or with creators – Edit or direct edits into publish-ready content
• Distribution & growth – Own social publishing and performance – Run influencer marketing — outreach, negotiation, tracking, ROI – Coordinate or own performance marketing so content and paid work together – Track whats working and feed it back into what gets made next

Must have –

• 2+ years in content, creator/influencer management, or social media at a D2C/health/FMCG brand
• Hands-on creator scouting/management experience – Comfortable using AI tools daily. Understands short-form video structure (hook, body, CTA)

Good to have –

• End-to-end influencer campaign experience (sourcing to ROI) – Performance marketing exposure (Meta Ads, ROAS)
• Supplement/nutraceutical/Ayurvedic brand background – Familiarity with wellness topics — menopause, hormonal/bone health, nutrition

• Be a part of Earthfuls Family!
• @ www.instagram.com/earthful.me/
• @www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building Indias most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!