Chartered Accountant

About Earthful

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build Indias most trusted clean-label wellness brand. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Role

As a Chartered Accountant, you will be responsible for managing the companys financial records, ensuring compliance with regulations, and providing timely and accurate financial data. You will handle everything from day-to-day accounting operations to strategic financial planning, supporting business growth and profitability.

Location :Full-time, on-site position, Hyderabad HQ Office

Responsibilities

• Financial Planning & Analysis (FP&A): Develop budget

s, forecasts, and track key financial metrics like CAC, LTV, and gross margins.

• Accounting & Compliance: Oversee bookkeeping, financial reporting, taxation (GST, TDS), and statutory compliance.
• Revenue & Cost Optimization: Monitor marketing spends, optimize operational costs, and improve profitability.
• Cash Flow & Working Capital: Manage cash flow, inventory financing, and payment reconciliations.
• Fundraising & Investor Relations (if applicable): Support financial projections, due diligence, and investor reporting.
• Tools & Technology: Work with ERP/accounting tools (Tally, Zoho Books, QuickBooks) and digital payment platforms (Shopify, Razorpay, PayU).

Skill Sets

• CA/MBA (Finance) or equivalent qualification.
• Experience in finance/ CA roles (preferably in D2C, e-commerce, FMCG, or retail).
• Strong knowledge of financial planning, taxation, and compliance.
• Proficiency in Excel, Google Sheets, and financial modeling.
• Experience with Shopify, Amazon Seller Central, Razorpay, Logistics, and digital payment reconciliation is a plus.
• Ability to work in a fast-paced, high-growth environment.
• Experience with ERP systems, e-commerce platforms, and operational software (e.g,. SAP, Oracle, Shopify, etc.).

• Be a part of Earthfuls Family!
• @ www.instagram.com/earthful.me/
• @www.linkedin.com/company/earthfulme/