Finance Manager

This is a hands-on finance role where you own the numbers — not just review them.

Earthful is a fast-growing clean-label nutraceutical brand (₹4 Cr MRR, scaling to ₹20 Cr) backed by Fireside Ventures and V3 Ventures. We are looking for a CMA or semi-qualified CA with 2–3 years of hands-on experience to own our full financial engine — statutory filings, marketplace reconciliations, MIS, and P&L. Statutory compliances will be reviewed and signed off by an external auditor, so you can focus on driving the numbers without the pressure of final sign-off. You will work directly with the founders — no layers, no bureaucracy.

KEY RESPONSIBILITIES

Tax & Statutory

• File all GST returns (GSTR-1, 3B, 9, 9C), TDS returns (24Q, 26Q), advance tax, and ITR. Maintain a due date calendar shared with founders every month.
• Manage ITC reconciliation (GSTR-2A/2B monthly), ISD returns, and all GST / Income Tax notices end-to-end. Brief founder within 24 hours of any notice.
• Prepare 3CD checklist year-round and coordinate with the external auditor for tax audit well before the September deadline.

Marketplace & Vendor Reconciliation

• Reconcile all channels (Amazon B2C/B2B, Shopify, Flipkart, Blinkit, Zepto etc.) to bank receipts by the 10th. Claim marketplace TCS in GSTR-3B every month.
• Reconcile all key vendors monthly — earthful books vs. vendor statement. Maintain ageing report (0–30/31–60/61–90/90+ days). Enforce 3-way match (PO + GRN + invoice) before any payment.
• Track MSME vendor payments — 45-day rule. Flag any breach before it becomes a disallowance under Sec 43B(h).

MIS, P&L & Books

• Close books by the 10th. Deliver monthly MIS package by the 12th: channel-wise revenue, COGS, gross margin by SKU, opex by category, cash position, and variance vs. budget.
• Maintain a rolling 13-week cash flow forecast (updated weekly, shared every Monday) and a SKU-level contribution tracker.
• Review bookkeeping weekly — correct misclassifications, ensure bank reconciliation is current, petty cash reconciled weekly. Guide the accountant (if present) on correct heads and GST capture.

Audit & Compliance Interfaces

• Own the statutory audit process — prepare data pack, respond to all external auditor queries within 3 working days, close prior year observations before the next audit begins.
• Provide Company Secretary with data for AOC-4, MGT-7, and Board Meeting financials. Handle banking, insurance renewals, payroll TDS, and financial controls.

WHAT WE ARE LOOKING FOR

You will thrive here if you have

• CMA (ICMAI member) or Semi-Qualified CA (completed articleship / CA Inter cleared). Fully qualified CA is welcome to apply but not required.
• 2–3 years of post-qualification or post-articleship experience as a finance executive or finance lead at a private limited company — not at a CA or CMA firm. You should have owned live books, filed returns yourself, and managed a real set of accounts end-to-end. Note: statutory compliance sign-offs will be handled by an external auditor; your role is to prepare, execute, and own the process.
• Filed GSTR-1, 3B, and GSTR-9 yourself. Managed ITC reconciliation. Handled at least one GST notice solo.
• TDS filing done personally — Form 24Q, 26Q, advance tax, Form 16/16A.
• Understands marketplace financials — how Amazon/Flipkart settlements work, what marketplace TCS is, how to reconcile it. D2C or consumer brand experience is a big plus.
• Proficient in Tally or Zoho Books. Strong in Excel — reconciliations, MIS trackers, cash flow models.
• Communicates clearly in English. You will brief the founders on deadlines, explain financials to non-finance teams, and draft notice responses.

Great to have (but not dealbreakers)

• Coordinated with a Big 4 or mid-size statutory auditor. Prepared an audit data pack.
• Exposure to 3CD preparation and tax audit process.
• Background in D2C, FMCG, nutraceuticals, or multi-channel consumer brands.
• Exposure to investor data rooms or fundraise-related financial work.

Academic: CMA (ICMAI) or Semi-Qualified CA (CA Inter / articleship completed). Articleship or training from a reputable firm is preferred, but what matters more is what you have done in the years since.

WHY EARTHFUL

• Real ownership from day one — you will manage live books, not shadow someone elses work.
• Direct access to founders — your work will be seen, your inputs will matter, and decisions happen fast.
• Compliance without the pressure of sign-off — an external auditor handles statutory sign-offs so you can focus on building the finance function, not managing risk alone.
• A brand that is going places — ₹4 Cr MRR, scaling to ₹20 Cr, backed by Fireside Ventures and V3 Ventures, featured on Shark Tank India.
• A role that grows with you — as the company scales, so does the complexity, the team, and your scope.