Influencer Marketing & PR Manager

INFLUENCER MARKETING & PR MANAGER

• Industry : Fintech
• Location : Sector-3 Noida (Nr. Sec-16 Metro Station)
• CTC : Upto 7 LPA
• Experience : Min. 1 year
• Working Days : Monday to Friday (Work from Office)
• Will involve travelling for professional meetings

Role Overview:

• Create and implement influencer marketing strategies that are in line with the overall marketing goals.
• Promote our portfolio by crafting and executing dedicated relevant PR techniques.
• Create engaging content that adheres to financial regulations and brand guidelines.
• Identify and engage with influencers who align with our target audience and brand values.
• Handling influencer partnerships, contract negotiations, content planning, and feedback provision.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Collaborate seamlessly with various teams to establish cohesive and successful campaigns.
• Keep abreast of fintech market trends, competitor activities, and regulatory changes affecting influencer marketing.
• Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

Essential Qualifications:

• MBA in Marketing (preferred), Communications, or similar.
• Solid background in influencer marketing or PR, with a preference for fintech experience.

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• In-depth knowledge of financial products and regulatory standards.

Required Skills:

• The job requires prior experience as an Influencer Marketing Manager or in a similar position with PR
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Understanding influencer marketing and PR strategies and techniques
• Possessing strong communication and negotiation abilities
• The candidate possesses skills in data analysis and providing insights to inform campaign optimization
• This individual possesses a creative mindset and strong project management skills

• -Team HR, EaseMyDeal