Area Sales Manager

: Area Sales Manager Solar Sales

Position: Area Sales Manager (ASM) Solar Sales

Department: Channel Sales

Experience Required: Minimum 2+ Years (Solar Industry & Channel Distribution Experience)

Location: Jhansi, Unnao, Banda, Etawah, Fatehpur, Kasganj, Farrukhabad, Jalaun/Orai, Mainpuri, Kannauj

Reports To: Regional Sales Manager / State Head

About the Role

We are seeking a dynamic and result-oriented Area Sales Manager (ASM) with strong experience in solar sales, business development, and channel distribution. The ideal candidate must have current or prior experience in the solar industry, managing distributors and dealers, and driving secondary sales across the assigned territory.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for solar products and solutions in the assigned territory.
• Drive Secondary Sales through effective distributor and dealer engagement.
• Conduct regular market visits to understand demand trends, customer requirements, and competitive landscape.

Channel Management

• Appoint and develop distributors, dealers and other channel partners as per business strategy.
• Ensure optimal product availability and market coverage through effective channel planning.

Required Skills & Qualifications

• Minimum 2-3 years of experience in solar sales, channel sales, or renewable energy business development.
• Proven ability to achieve sales targets through channel-driven models.
• Excellent communication, negotiation, and presentation skills.
• Strong knowledge of the assigned territory and local market dynamics.
• Willingness to travel extensively within the assigned area.
• Graduate / Postgraduate in Business Management, Marketing, Engineering, or related discipline