East Vantage - Senior Lead Generation Specialist - Growth Marketer

• Senior Lead Generation Specialist - Growth Marketeer (5 - 7) (Bangalore)
• About the job
• We're Hiring: Senior Lead Generation Specialist - B2B Sales!
• About the Role:

As a Growth Marketeer, you will be responsible for developing and executing multi-channel growth marketing initiatives while managing the sales and marketing tech stack. In this role, you will create and optimize lead lists, contact selection and enrichment, lead generation, nurturing, and conversion. While working at the intersection of marketing, sales, and automation, ensuring our outreach and engagement processes are efficient, well organized and data-driven. You seek for continuous improvement and the adoption of new technologies. This role is ideal for an operational tech-savvy marketeer who thrives in a data-driven environment, continuously optimizes campaigns, and enhances our sales and marketing operations through automation and analytics.

Key accountabilities:

Growth Marketing, Lead Selection & Lead Generation :

• Lead selection through RPA and various lead sources
• Full responsibility over contact data management (database management, enrichment, cleansing, deduplication, verification, normalization)
• Develop and execute multi-channel lead generation campaigns (email outreach, LinkedIn, SEO, paid ads, webinars, events), in collaboration with the marketing team.
• Oversee content marketing efforts, including blog posts, case studies, and whitepapers, to support brand positioning and lead nurturing.
• Implement and refine lead scoring models to improve sales efficiency.
• Execute the technical and conversion related setup of SEO, SEA, SEM and GEO strategies
• Manage automated lead nurturing sequences to guide prospects through the funnel.
• Manage lead search and selection via lead selection and enrichment tools.

Sales & Marketing Tech Stack Management :

• Own and optimize the complete Sales & Marke ting tech stack setup ensuring seamless contact creation, preparation tracking, scoring, and reporting.
• Manage sales engagement platforms for automated email outreach and campaigns.
• Oversee Sales Navigator & LinkedIn Outreach strategies for outbound prospecting.
• Automate workflows and integrations between the used platforms.
• Ensure seamless integration and automation across all platforms to optimize workflows and lead management.
• Utilize analytic- and reporting tools to track lead generation, campaign and sales performance, outcome and results vs costs.
• Continuously test, evaluate, and recommend new tools and technologies to enhance sales and marketing processes.

Performance Tracking & Optimization :

• Track and benchmark inbound and outbound lead performance per channel (email, LinkedIn, paid ads, organic).
• Pipeline and performance reporting: analyze conversion rates across the sales funnel, identifying gaps and optimization opportunities.
• Provide insights and recommendations based on data analysis to refine sales and marketing strategies.
• Taking a budget vs result driven approach by measuring the performance of the tools being used.

Collaboration & Process Optimization :

• Understand and translate sales and marketing briefs into usable and segmented contact data.
• Develop and optimize automated lead qualification and scoring systems to improve efficiency.
• Ensure data accuracy, hygiene, and synchronization across platforms.
• Build real-time dashboards and reports to provide visibility into marketing and sales performance.
• Standardize lead allocation processes based on product-market fit and regional priorities.
• Stay updated on both existing and new technologies related to sales engagement, growth marketing, campaign tooling and contact data generation and management.

Essential skills:

• 5+ years in growth marketing, demand generation, or digital marketing, preferably in B2B or outsourcing.
• Hands-on and proven experience working with LinkedIn Sales Navigator, Seamless, HubSpot, Lemlist, Zapier, MS Excel, Google Analytics and Power BI
• Knowledge and experience in working with web scraping tools or collaborating with a technical team specialized in this area.
• Proven experience on data enrichment tools such as Seamless.ai, Lusha and other lead sources.
• Proven ability to track and optimize sales and marketing performance metrics.
• Proficient in regular, consistent and active reporting to stakeholders
• Knowledge and awareness of international and regional restrictions regarding privacy regulation (GDPR) and domain (name) reputation
• Data-driven mindset with a strong focus on conversion rate optimization, sales and marketing targets.
• Organized, meticulous, focused and (internal) customer oriented who understands the impact of international (cultural) differences and willing to do research
• Excellent communication skills to translate complex data insights into actionable strategies.

About Eastvantage:

At Eastvantage, our mission is to create meaningful jobs and provide careers that are knowledge-based, inspiring, and always with the potential for development and growth.

We are an independently-owned Global business solutions company enabling offshore operations from our locations in the Philippines, India, Morocco, Bulgaria, and Belgium. We have been in the industry for over a decade, growing from a handful to over 1200 happy employees over the years.

We invite you to navigate through our website to get to know who we are, to see what sets us apart in culture and thinking. Join us and be part of our success story!