Copywriting & Social Media Manager

About EazyDiner:

EazyDiner is Indias leading restaurant discovery, booking and payments platform, redefining dining experiences across the country. We empower restaurants to grow while helping diners discover, book, and enjoy unforgettable experiences. We are looking for a strategic and creative Manager – Copywriting & Social Media to lead EazyDiners digital voice and social presence. This role will own content strategy, drive brand storytelling, and lead high-impact campaigns across platforms while managing a team of content creators and agencies.

Key Responsibilities:

• Social Media Growth:
• Drive X% MoM growth in followers, reach, and engagement across platforms.
• Content Performance:
• Achieve above-benchmark engagement rate (ER%) and video completion rates (VTR) through high-quality content.
• Campaign Impact:
• Deliver high-performing 360° campaigns contributing to brand recall and user acquisition.
• Brand Consistency:
• Ensure 100% alignment with brand voice and messaging across all communication touchpoints.
• Content Output Efficiency:
• Maintain on-time delivery of monthly content calendars and campaign assets.
• Influencer & Collaboration ROI:
• Drive measurable ROI from influencer campaigns (reach, engagement, installs/bookings).
• Conversion Contribution:
• Support app installs, reservations, and revenue through social-led initiatives.
• Data & Optimization:
• Improve performance through A/B testing and data-driven insights (CTR, engagement, conversions).
• Team & Agency Management:
• Ensure efficient execution, quality control, and productivity of internal team and external partners.

Required Skills & Experience:

• 4–7 years of experience in campaign management and digital marketing preferably in B2C platforms or consumer apps.
• Strong understanding of digital marketing channels including social media, email, SEM, display advertising, and influencer marketing.
• Hands-on experience with campaign analytics tools such as Google Analytics and Meta Ads Manager, with the ability to derive actionable insights from data.
• Excellent project management skills, with attention to detail and ability to manage multiple campaigns simultaneously.
• Strong communication, collaboration, and stakeholder management skills.
• Creative thinker with a data-driven and results-oriented mindset.

Preferred Qualifications:

• Prior experience in copywriting and content development will be an added advantage.
• Exposure to marketing campaigns in app-based or consumer-facing platforms.
• Familiarity with marketing automation tools and CRM tools (e.g., MoEngage, CleverTap, WebEngage, etc.).
• Excellent proficiency in English communication (written and verbal).

What We Offer:

• Opportunity to work in a fast-growing, dynamic, and innovation-driven environment.
• Exposure to integrated marketing campaigns across multiple channels.
• Collaborative and high-energy work culture with strong cross-functional learning.
• Competitive compensation with clear growth and career progression opportunities.
• Employee Stock Ownership Plan (ESOPs) with a strong ownership structure, designed to maximize wealth creation and ownership mindset.