Posted: 1 day ago
12-20 years
Mumbai (Andheri), India
Digital Marketing/Marketing
work from office
Full Time
Closes 10 Jan 2027
Posted: 1 day ago
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Job Description
Associate Director - Digital Marketing
EC-Council is the world's largest cyber security technical certification body. We operate in 170 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 400,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.
Role Overview:
Own and drive EC-Council’s global digital acquisition strategy for certification buyers, ensuring effective channel utilisation, optimal marketing spend, and measurable business outcomes. Take end-to-end accountability for investment decisions, performance tracking, and continuously optimizing campaigns to maximise ROI and drive customer acquisition.
Key Responsibilities:
1) Plan and grow pipeline
- Build the annual digital budget and media plan by market, business and channel, with lead and SQL targets behind it.
- Set channel strategy across Google, Meta, LinkedIn and emerging ad platforms.
- Plan and execute digital brand campaigns alongside performance campaigns.
- Enhance creative planning with Design inputs and data led insights
- AI enabled marketing motion and intelligence
- Run a weekly optimization cycle: cut spend that produces no SQLs, scale what converts, and refresh creative before it fatigues.
- Lead digital launches for new products.
2) Make performance measurable
- Own UTM standards and Salesforce offline conversions, so platforms optimise to SQL s rather than raw leads.
- Reconcile ad platform data with Salesforce orders every month, with clear attribution.
- Own marketing data flows: integrations, Zapier automation and ETL pipelines into CRM and BI.
- Publish one trusted weekly dashboard and a monthly lead, MQL and SQL forecast, with budget cases behind it.
- Improve landing page and form conversion through a structured testing backlog.
3. Lead the engine
- Individual contributor role with room for expansion
- Player - coach, setting clear goals for the business and function
- Manage on scope, KPIs and ROAS against goals
- Partner with Product Marketing, Sales, BI and Web on launches, lead quality and speed to lead.
Required Qualifications and Skills:
- Hands on expertise in Google Ads, Meta Ads and LinkedIn Campaign Manager across markets.
- Media planning and paid budget ownership of USD 2M+ a year, with cost per SQL or CAC gains you can explain by baseline and attribution method.
- Strong analytics and dashboarding: GA4, GTM, Power BI and advanced Excel.
- Gen AI fluency for creative production, analysis and reporting.
- Integration skills: Zapier, ETL, Salesforce funnel reporting and offline conversion setup.
- Experience leading a team and agencies against KPIs.
About Our Culture:
EC-Council is driven by a mission to strengthen global cybersecurity capability and advance the profession of ethical hacking and information security. Our teams operate across regions and cultures, united by integrity, professionalism, and a commitment to meaningful impact. Continuous learning and accountability are encouraged, empowering individuals to take ownership of their contributions. Respect, trust, and ethical conduct guide how we work with colleagues, partners, and the global cybersecurity community.
Additional Information:
EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate. EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at ecchr@eccouncil.org and let us know how we can assist. To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work. If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein. Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained. Our Privacy Policy outlines how we collect, use, store, and protect your personal data during the recruitment process. This may include information such as your name, contact details, employment history, qualifications, and any other details you provide as part of your application. All data is handled in compliance with applicable data protection and privacy regulations.
Please review our policy here: EC-Council Privacy Policy- User & company | Data Protection
Submission of your application will be considered as your acceptance of the terms stated above.
Skills
SQLPower BIExcelAdvanced ExcelETLCybersecuritySalesforceComplianceDigital MarketingGoogle AdsMeta AdsCRMRecruitmentTeamsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
EC-Council is the world's leading cybersecurity training and certification organization. We provide a wide range of cybersecurity courses and certifications to help individuals and organizations protect themselves from cyber threats.
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