Social Media Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-5 years
Kolkata(Dunlop)
Digital Marketing/Marketing
work from office
Full Time

Posted: 1 year ago
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Job Description

We are hiring acreative and execution-focused Social Media Marketing Executiveto lead our organic growth and storytelling acrossInstagram, Facebook, YouTube shorts. The ideal candidate will ideate and execute campaigns.


Key Responsibilities

  • Plan and runorganic social campaignstailored for each platforms user behavior
  • Use different AI tools todraft ideas, brainstorm themes, and accelerate content creation
  • Develop and managecontent calendars, caption frameworks, visual briefs, and hashtags
  • Create compelling, short-form copy forholiday packages, experiences, and destinations
  • Produce engaging digital assets (reels, carousels, infographics)
  • Monitor post performance and adapt based on insights from Meta Suite etc.

Skills Required

  • Strong command ofInstagram, Facebook and YouTube Shorts from a brand perspective
  • Proven skills instorytelling, content ideation, and writing engaging captions
  • Experience usingAI toolsfor social post generation, trend analysis, and creative brainstorming
  • Content creation and editing using Canva/Photoshop/Capcut etc.
  • Familiarity withsocial analytics and trend listening tools
  • Experience working in F&B, hospitality, lifestyle, or influencer-driven sectors
  • Light skills inimage editing, video slicing, meme-making, or short-form content tools

Skills

Social Media ContentMediaSocial MediaContent

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