Walk-in || Digital Marketing Executive

Job Summary

The Digital Marketing & Brand Manager will be responsible for planning, developing, implementing, and managing the company's overall digital marketing and branding strategies.

The ideal candidate should have hands-on experience in performance marketing, SEO, SEM, PPC, social media marketing, content strategy, lead generation, influencer collaborations, campaign management, and marketing analytics.

The candidate will work closely with management, sales, business development, technology, product, and creative teams to improve brand positioning, customer acquisition, and business performance.

Key Roles & Responsibilities

1. Digital Marketing Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies aligned with company objectives.
• Manage marketing campaigns across SEO, PPC, SEM, performance marketing, display advertising, remarketing, and email marketing.
• Plan and execute integrated marketing campaigns for company products, services, and associated brands.
• Identify opportunities to increase website traffic, brand visibility, customer engagement, and business conversions.
• Coordinate closely with department heads for effective campaign planning and execution.
• Develop monthly, quarterly, and annual digital marketing plans.

2. Performance Marketing & Lead Generation

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Implement lead generation strategies to attract potential customers and business clients.
• Optimize advertising budgets to improve return on investment (ROI), return on ad spend (ROAS), and conversion rates.
• Conduct A/B testing on advertising creatives, landing pages, audience targeting, and campaign messaging.
• Develop remarketing strategies to improve customer acquisition and engagement.
• Monitor lead quality, cost per lead (CPL), customer acquisition cost (CAC), and campaign performance.
• Work closely with sales teams to improve lead conversion and marketing effectiveness.

3. Brand Management & Corporate Communication

• Develop and implement branding strategies to establish Edgevega Innovations as a recognizable technology brand.
• Oversee brand representation across social media, official websites, digital platforms, and associated brands.
• Maintain consistent brand identity, messaging, and communication standards.
• Design and supervise promotional campaigns, corporate presentations, advertisements, brochures, and marketing materials.
• Plan marketing initiatives to improve corporate visibility and brand credibility.
• Evaluate and monitor advertising and sales promotion plans to achieve business targets.

4. Social Media Marketing & Content Strategy

• Develop and execute social media marketing strategies across LinkedIn, Instagram, Facebook, YouTube, X, and other relevant channels.
• Create and manage monthly content calendars for corporate branding, product promotion, and customer engagement.
• Oversee creative content development, including social media posts, blogs, videos, reels, case studies, and promotional campaigns.
• Collaborate with designers, content writers, video editors, and external agencies.
• Develop engaging content to communicate technology solutions, AI capabilities, product features, and company achievements.
• Track social media performance, audience engagement, follower growth, and campaign effectiveness.

5. SEO, Website Marketing & Conversion Optimization

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and search performance monitoring.
• Coordinate with development teams to improve website performance, user experience, and conversion rates.
• Optimize website landing pages, service pages, product pages, and content.
• Identify opportunities to improve customer experience through UI/UX optimization.
• Monitor website analytics, traffic sources, user engagement, and lead conversion funnels.

6. Product Marketing & Digital Promotions

• Plan and execute marketing campaigns for new product launches, technology solutions, and company initiatives.
• Develop product positioning, promotional messaging, and go-to-market strategies.
• Coordinate with product and technology teams to understand offerings and communicate their benefits effectively.
• Oversee promotional photography, corporate videos, product demonstrations, and digital marketing creatives.
• Manage digital platform listings, catalogs, and promotional activities where applicable.
• Support product adoption, customer acquisition, and market expansion through targeted campaigns.

1. Growth in qualified leads generated through digital marketing.
2. Improvement in website traffic and organic search visibility.
3. Performance of Google Ads, Meta Ads, and LinkedIn campaigns.
4. Reduction in cost per lead and improvement in marketing ROI.
5. Growth in social media followers, reach, and engagement.
6. Improvement in website and landing-page conversion rates.