Growth Marketing Specialist

• Job Title: Growth Marketing Specialist
• Department: Marketing
• Employment Type: Full-Time
• Experience: 3 years and above
• Location: Mohali
• Salary Range: Negotiable
• Send your CV to [HIDDEN TEXT].
• EDIIIE is a creative technology company that produces next-generation experiences for world-class brands. We are
• Indias largest solution provider for AR/VR/XR and Gamification needs, with a focus on quality and customer
• satisfaction. We deploy our expertise to create custom solutions for the needs in education, learning, training and
• addressing business problems, all enabled with the latest of cutting-edge technology. We develop content that
• supports devices from mobile phone to high-end VR XR head mount displays (HMDs) and related facilities.
• For more details, please visit our website: Website: www.ediiie.com

Role & Responsibilities

We are hiring a Growth Marketing Specialist for the Mohali office. The essential deliverables are to:

JD:

• Experience with multiple digital marketing channels, including paid acquisition (SEM, display, social), email marketing, content marketing, etc.
• Create compelling ad copy, visuals, and landing pages to maximize conversion rates
• Monitor campaign performance, track key metrics, and adjust strategies as needed to achieve optimal results
• Identify key target audiences, platforms, and channels for campaigns based on market research and data analysis
• Define KPIs and performance benchmarks to measure the success of campaigns
• Utilize data analytics tools to gather insights and identify trends that inform campaign decisions
• Interpret performance data to make data-driven recommendations for campaign optimizations
• Continuously analyze user behavior and identify opportunities for improving the user journey and conversion funnel
• Measuring the impact of marketing activities using analytics tools such as Google AdWords, Facebook Ads Manager, or HubSpot to track leads generated from campaigns
• Collaborate with the creative team to develop engaging ad creatives and landing pages that align with campaign
• objectives
• Implement and Manage workflows in marketing analytics with software like GTM, Hubspot, MS Clarity, etc
• Coordinate across Paid Media Platforms like LinkedIn, Google, Social Ads, and other platforms
• Well-read on the latest industry competitive tools, trends, and best practices

Requirements & Qualifications:

• Bachelors degree in marketing, communications, or related field
• 3+ years in Growth Marketing tools and trends
• Working knowledge of Google AdWords and other paid search platforms
• Good knowledge on Zappier and Appscript
• Communication proficiency
• Proven ability to build and maintain relationships with external stakeholders
• Excellent analytical and problem-solving skills
• Knowledge of the AR/VR industry and trends
• Ability to think strategically, align with the organizational vision and drive the business strategy

What we offer:

• A cohesive working environment
• Opportunity to grow of a rapidly growing organization
• Experience in an emerging industry (Metaverse | XR | Digital Twins | Web 3.0)
• Proficient, fun-to-work-with colleagues and an unparalleled learning ecosystem