Freelance Performance Marketing Head - Edtech

Company Description Eduplier Education Services is a fast-growing education consultancy focused on transforming career journeys through expert academic counseling and end-to-end admission support. The organization helps students, graduates, and working professionals choose the right higher education pathways, including Online MBA, distance learning, executive programs, and industry-relevant certifications from reputed universities. As a student-first company, Eduplier offers personalized guidance, transparent counseling, and continuous support from course discovery to enrollment and beyond. The team combines deep program expertise with real-world career insights to ensure learners make clear, confident, and career-focused decisions. Eduplier is building a community of passionate education professionals who are committed to empowering learners and creating meaningful impact in their careers.

Role Description The Freelance Performance Marketing Head – Edtech will lead performance marketing initiatives to drive student inquiries, applications, and enrollments across Edupliers program portfolio. This part-time role is hybrid, with core responsibilities based in West Delhi and flexibility for some work-from-home activities. Day-to-day tasks include planning and executing data-driven campaigns across digital channels (such as search, social, and display), optimizing marketing funnels, managing budgets, and tracking key performance metrics. The role involves collaborating closely with counseling and admissions teams to align marketing strategies with learner needs, testing creatives and messaging for different audience segments, and using analytics to improve campaign efficiency and return on ad spend. The Performance Marketing Head will also recommend new growth opportunities, refine targeting strategies, and contribute to an outcome-driven, student-focused marketing approach.

Qualifications

• Strong performance marketing skills, including paid search, paid social, and campaign optimization across major digital platforms.
• Experience with analytics and measurement tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data to guide decisions.
• Proficiency in marketing strategy, funnel design, audience segmentation, and conversion rate optimization within an edtech or education context.
• Ability to develop and test ad creatives, landing pages, and messaging tailored to students, graduates, and working professionals.
• Comfort with budget management, forecasting, and reporting on key performance indicators such as leads, cost per acquisition, and ROI.
• Excellent communication and collaboration skills, with the ability to work effectively with counseling, admissions, and leadership teams.
• Proven experience in performance or growth marketing; prior work in edtech, higher education, or career counseling domains is an advantage.
• Bachelors degree in marketing, business, communications, or a related field; advanced certifications in digital marketing or analytics are a plus.
• Self-driven, detail-oriented, and comfortable working in a fast-paced, impact-focused environment with part-time, freelance flexibility.