SEO Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-5 years
Mumbai Metropolitan Region
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

This role will be responsible for enhancing the online presence of a website and increasing its visibility in search engine results pages (SERPs). This plays a crucial role in driving organic traffic and improving the websites overall performance.

Responsibilities

  • Analyzing and managing traffic growth.
  • Strong background in cracking search algorithms and keyword marketing.
  • Specialize in Dynamic page optimization, Web analytics, and Internet marketing.
  • Ability to show competitive keyword ranking on Search engines on-page and off-page strategies with optimization.
  • Performing Keyword Research, Competition Analysis, Ranking reporting, etc.
  • Undertake different link-building activities such as classified listing, business listing, social media promotions, etc.
  • Should have good expertise in online reputation management (ORM) and blog strategy.
  • Developing App Store Optimization (ASO) strategies to ensure that our app appears at the top of the search results in all applicable app stores.
  • Optimizing conversion rates for app download pages by utilizing various content and visual tools.
  • Monitoring and tracking app store rankings using the latest analytic tracking tools.

Requirements

  • 3 to 5 years of working knowledge of SEO and ASO best practices.
  • Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, and others.
  • Understanding of HTML, CSS, and web development concepts.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork skills.
  • Continuous learning and adaptability to keep up with industry changes.
  • Required Skills: Traffic Analysis, SEO and ASO, Dynamic Pages Optimization, Web Analytics, and Internet Marketing.

This job was posted by Supriya Samson from EduFund.

Skills

Internet MarketingKeyword ResearchMediaOptimizationMarketingSeo

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