Brand Manager - BFSI - IIM/FMS/MDI/XLRI

Role Overview:

As a Brand Manager, you will serve as the custodian of the brand identity, ensuring that the market presence resonates with the evolving needs of our diverse customer base. You will work closely with cross-functional teams, including product, digital marketing, and sales, to craft compelling narratives that differentiate our financial offerings in a competitive landscape. By translating complex financial value propositions into intuitive brand experiences, you will directly influence customer acquisition, brand loyalty, and our overall market share in the Mumbai region. This role is pivotal in shaping how our institution is perceived by both retail and institutional clients, driving long-term business growth through strategic brand positioning.

Key Responsibilities:

• Develop and execute comprehensive brand strategies that align with our annual business objectives to strengthen our market positioning in the financial sector.
• Manage end-to-end integrated marketing campaigns - ATL channels (TV, Print, OOH) to drive brand awareness and product adoption among our target demographics.
• Collaborate with internal stakeholders and external creative agencies to ensure consistent brand messaging and visual identity across all customer touchpoints.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and refine our brand communication tactics.
• Oversee the brand budget and performance metrics, ensuring that marketing investments deliver measurable ROI and contribute to the overall health of the brand.

Required Skillset:

• Demonstrated ability to lead brand strategy and marketing communications within the BFSI sector, translating complex financial products into clear, customer-centric messaging.
• We need an ATL Expert for the role with strong experience in BFSI and managed TV, Print, OOH, Media Planning and Media Buying.
• Exceptional interpersonal skills to effectively influence cross-functional teams and manage relationships with external creative partners.
• Strong analytical mindset to interpret consumer research and market data, turning insights into actionable brand initiatives.
• A postgraduate degree in Management from a premier business school is highly preferred, reflecting a strong foundation in marketing principles.
• Ability to thrive in a fast-paced, on-site work environment in Mumbai, maintaining agility while managing multiple high-priority projects simultaneously.
• Minimum 5 - 10 years of professional experience in brand management, specifically within the banking or financial services industry.