Ozi - Lead - Digital Marketing

1. Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms
2. Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets
3. Develop and implement data-driven strategies to scale customer acquisition

4. Continuously monitor campaign performance and optimize based on insights and analytics
5. Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels
6. Conduct A/B testing across ads, creatives, audiences, and landing pages
7. Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar
8. Manage budgets effectively and allocate spends across channels for maximum ROI
9. Stay updated with industry trends, algorithm changes, and new growth opportunities.
10. Build and lead a high-performing performance marketing team (for lead role)