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Job Description
- As a Marketing Consultant in the Partnership Program at Carl Zeiss India, Vision Care, your role will involve developing and executing partnership program-facing marketing strategies. You will report to the Trade Marketing Manager, Vision Care, Carl Zeiss India.
Key Responsibilities:
- Develop and implement comprehensive retail marketing strategies & activations to drive store traffic and sales.
- Act as the primary liaison for partner customer requests related to product or marketing functions, ensuring timely understanding and resolution.
- Develop a deep understanding of consumer behavior at a micro level in stores to provide insights to the brand partnership and technical training teams.
- Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns including BTL & hyperlocal digital marketing initiatives for partner shops.
- Ensure brand consistency and enhance the overall customer experience within the program.
- Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
- Own the marketing calendar & budgets for ZEISS business partnership program in collaboration with the Brand team, Trade Marketing, and Partnership Sales teams.
Qualifications Required:
- MBA from a reputed B School.
- 5+ years of overall experience with a background in sales.
- Proven experience in Franchise Marketing, Key Account Management, or a similar role.
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- Creative mindset with the ability to develop innovative and effective marketing campaigns.
- Strong project management skills, multitasking ability, and meeting deadlines.
- Excellent communication and interpersonal skills.
- Strong ability to strategize and drive execution at scale.
- Structural problem-solving abilities while dealing with uncertainty in the current world environment.
Join ZEISS in India, headquartered in Bengaluru, and be part of a company present in various fields such as Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care, and Sports & Cine Optics. With 3 production facilities, an R&D center, Global IT services, and numerous Sales & Service offices across India, ZEISS offers a dynamic work environment with continued investments and growth opportunities.,
Skills
Digital MarketingMarketing CampaignsMarketingMarketing ManagerRetail MarketingFranchise MarketingBudget ManagementInterpersonal SkillsProblemsolvingInstore PromotionsPerformance AnalysisMarketing ActivationsStrategic ThinkingKey Account ManagementProject ManagementCommunication SkillsConsumer Behavior AnalysisIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
01 Nov 25, 12:28 PM IST
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