Marketing Manager

Looking for a Marketing Manager

THE GOOD LIFE COMPANY (TGL CO.) | CHURCHGATE, MUMBAI

ABOUT THE COMPANY

The Good Life Company (TGL Co.) is a premier brand in the high-end tea and coffee industry, known for luxurious, artisanal products that cater to connoisseurs and discerning customers. We are committed to exceptional quality and to crafting unique experiences through our premium offerings.

Job Title

Marketing Manager

Reporting To

CEO

Location

Churchgate, Mumbai

Experience

10+ years in brand and marketing leadership

Qualification

Bachelor's degree in Marketing / Business Administration or related field; MBA/PGDM preferred

THE ROLE

We are looking for a visionary Marketing Manager to own our brand, our consumer and our marketing performance. You will set the direction for marketing, elevate our presence in the premium space, build a high-performing team and turn consumer insight into profitable growth across retail, digital and D2C.

WHAT YOU WILL OWN

• Brand Strategy & Positioning: Develop and execute marketing strategy aligned to the brand's vision; refine positioning so every communication reflects the luxurious essence of the brand.
• Consumer & Market Insights: Run market studies on consumers, category trends and competition, and use them to guide marketing and product decisions.
• Integrated Campaigns: Lead 360 campaigns across digital, social, retail and gifting, with consistent brand voice and measurable impact.
• Digital & D2C Growth: Oversee digital strategy across social, email, content, SEO and paid media; drive acquisition, conversion and repeat purchase.
• Innovation & Launches: Partner with Product on NPD, go-to-market and launch communication; own post-launch performance.
• Team Leadership: Build, mentor and lead the marketing team; set KRAs and foster creativity, collaboration and accountability.
• Budget & ROI: Own the marketing budget and agency partnerships; set KPIs and report performance to the CEO and leadership team.
• Partnerships & Collaboration: Build relationships with influencers, premium retailers and media; work with Sales (Ecom, HoReCa, Retail), Product, Design, E-commerce and Customer Service for a cohesive customer journey.

WHAT YOU BRING

• 10+ years of progressive marketing experience, with proven work on premium or luxury consumer brands and in F&B companies (tea, coffee or gifting is a plus).
• Strong brand-strategy capability and a track record of research-led marketing that has delivered brand growth and revenue.
• Experience leading and developing marketing teams.
• Strong digital marketing acumen, including online campaigns and analytics tools.
• Commercial and budget management skills, with a clear grasp of marketing ROI.
• Excellent communication, negotiation and storytelling skills; creative, customer-centric and a passion for premium products.

GOOD TO HAVE

• Experience in tea, coffee or beverages; e-commerce and D2C exposure.
• Agency management and oversight of sizeable marketing budgets.
• Team Handling exposure
• Female candidates preferred