Sales Manager (Furnace) - South Region

Company: Electrotherm (India) Limited

Location: Bangalore (Seating Location)

Target Territory: South India Region

Experience: 10 to 16 Years

Position Overview

Electrotherm is looking for a seasoned, high-performing sales leader with a deep technical understanding of capital equipment to head our Induction Furnace sales in the South India region.

As a key leader based in Bangalore, you will drive business growth by selling our industry-leading induction melting furnaces, refining furnaces, and turnkey mini-steel plant solutions to steel manufacturing plants, foundries, and the heat treatment industry. With up to 18 years of experience, you will leverage your existing industrial networks to secure high-value capital equipment orders, manage key accounts, and strengthen Electrotherms dominant market position in the Southern states.

Key Responsibilities

• Regional Revenue & Market Growth: Own and execute the sales strategy for South India to achieve aggressive targets for induction furnaces and allied metallurgical equipment.
• Techno-Commercial Sales: Lead the entire sales lifecycle—from initial lead generation and complex technical presentations to preparing techno-commercial proposals, contract negotiations, and closure.
• Key Account Management: Build and maintain strong, long-term relationships with promoters, C-level executives, technical heads, and procurement teams in the steelmaking and foundry industries.
• Turnkey Project Selling: Promote Electrotherms comprehensive solutions, covering end-to-end steel melt shop.
• Market Intelligence: Monitor competitor activities, upcoming steel/foundry plant expansions, and industrial policies in South India. Act as a strategic bridge between regional clients and our core engineering/R&D teams.
• Cross-Functional Execution: Collaborate with the post-sales and commissioning engineering teams to ensure smooth project installation, timely payment collections, and excellent client satisfaction.

Required Experience & Qualifications

• Education: B.E. / B.Tech/Diploma in Electrical Engineering or related field. An MBA in Marketing/International Business is a strong plus.
• Experience Profile: 10–16 years of solid B2B capital equipment sales experience, with a mandatory minimum of 5+ years specifically selling Induction Melting Furnaces, Electric Arc Furnaces, Foundries, or heavy equipment.
• Geographical Expertise: Proven track record of managing and closing industrial sales across South Indian industrial hubs (e.g., Peenya, Coimbatore, Sri City, Bellary, Hyderabad, Chennai).
• Language Skills: Proficiency in English and Hindi, with strong fluency in at least one or more South Indian languages (Kannada, Telugu, or Tamil) to effectively build local client relationships.

Key Competencies & Traits

• Deep technical understanding of steel-melting chemistry, power consumption parameters, and induction heating technologies.
• Exceptional executive-presence and negotiation skills, capable of closing multi-crore capital equipment deals.
• Willingness to travel extensively across the South India region for client meetings and site visits.

What We Offer

• A leadership role with Indias pioneering steel melting solution provider holding a dominant market share.
• Competitive salary package along with performance-linked incentives.
• A collaborative work environment that values technical innovation and professional empowerment.