Territory Sales Manager | Direct Sales (B2B) | North NCR

Department Icon Business Development / Sales
Posted: 1 week ago
4-8 years
Ludhiana, Delhi / NCR
Business Development / Sales
work from office
Full Time
Closes 4 Jan 2027

Posted: 1 week ago
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Job Description

Purpose:


The role holder plays a pivotal role in driving direct sales across the designated geography. The role holder plays a crucial role in managing relationships with the customers (current & potential) within a specific geography and achieving sales targets through effective consultative/technical selling. The role holder is also responsible for account receivables in line with agreed terms and conditions.


Roles & Responsibilities:


  • Ensures strategic alignment, profitability, and growth.
  • Works closely with the Aftermarket Team to address customer complaints.
  • Collaborates to ensure on-time delivery and updates customers on project statements.
  • Collaborates to ensure on-time delivery and updates customers on project status.
  • Updates on competition activities, products, and inputs for formulating Total Cost of Ownership.
  • Manages long-term relationships and ensures high satisfaction.
  • Executes sales strategy aligned with divisional goals to achieve set targets.
  • Builds strong customer relationships to drive business.
  • Adheres to EVEREST sales processes for long-term sustainability, including timely updates on enquiries, orders won, and order losses.
  • Communicates competition activities such as new product launches, changes in GTM, and pricing strategies in a timely manner.
  • Secures favourable pricing, terms, and contracts to enhance revenue and ensure timely collection of account receivables.
  • Collaborates with the business development team to strengthen ELGis market penetration through effective networking, brand awareness, and product positioning.
  • Implements direct sales strategy by meeting current and potential customers with rigour, following relevant steps in the sales funnelAwareness, Consideration, and Conversionto achieve budgeted sales targets.
  • Allocates 60% or more time in journey cycle planning to meet and develop the "acquire & develop" category of customers.
  • Develops and manages relationships with key customers (existing and potential).
  • Actively engages with existing customers and continuously monitors satisfaction levels.
  • Participates in seminars and exhibitions relevant to targeted customer segments.
  • Adheres to the sales process and effectively uses CRM and relevant IT systems.
  • Negotiates effectively with customers to arrive at relevant pricing and achieve budgeted margins.
  • Coordinates and ensures timely collection of account receivables from customers.
  • Proactively networks with relevant stakeholders across the industry to gather insights about competition.
  • Builds effective relationships with key stakeholders in energy and technical consulting firms.

Skills

OEMTerritory SalesTerritory Sales ManagementEnterpriseIndustrialIndustrial SalesDirectCorporate SalesBusiness DevelopmentSalesSales StrategyCustomer RelationshipsDirect SalesMarket PenetrationSales ProcessSales Manager

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About Company

Incepted in year 1960, ELGI is one of the few companies in the world capable of manufacturer of compressor packages. The ELGI range of air compressors is one of the widest in the world. We manufacture Air Compressor, Piston Compressor, Oil Free Compressor, High Pressure Compressor, Diesel Engine Compressor, Portable Compressor, Screw Air Compressor and Air Compressor Accessories. Screw compression elements are manufactured in-house using state-of-the-art machining centers for rotor grinding and machining intrinsic castings of various sizes. Our own eta-V profile rotors deliver more compressed air while consuming less energy. ELGI manufacturing facilities are equipped with advanced, high precision rotor grinding machines, turning centers, CNC horizontal and CNC vertical machining centers. The in-house rotor manufacturing facility provides ELGI with unrivaled advantage over competition. The manufacturing unit is supported by the R&D division that leads the ELGI innovation program, a CADD unit with advanced design capabilities, an integrated machine shop and a metrology laboratory. Our manufacturing capability is further strengthened with the adoption of the ELGI Manufacturing System (EMS). EMS is customized lean management that has led to consistent productivity gains, quality improvements, on-time delivery and significant reduction in inventory. The delivery of better quality products with reduced time-to-market has positively impacted customer satisfaction levels. ELGI products bear the hallmark of quality and reliability. Every manufactured component and product passes through stringent quality audits and tested to ensure performance and reliability. Our manufacturing test rooms are atmospheric controlled. Under the efficient leadership of Mr. Thanikachalam S., we have established trustworthy and reliable relationships with our esteemed clients. Our state-of-the-art manufacturing facilities are in India, China, Italy and France. The Coimbatore plant is situated on a 89 000 m2 of land with a built-up area of 32 700 m2.
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