Nibav Lifts - Head - D2C Sales

About the role:

We are looking for an experienced and result-oriented Head of Sales - B2C Sales to lead and scale our direct-to-consumer sales function across PAN India for our Nibav brand.

The ideal candidate should have strong experience in managing large sales teams, driving high-volume customer acquisition, building sales processes, and delivering revenue growth through a structured and performance-driven sales organization.

Key Responsibilities:

• Develop and execute the overall D2C sales strategy aligned with the company's growth objectives.
• Own sales targets, revenue, conversion, pipeline, and overall business performance across assigned markets.
• Lead and manage large D2C sales teams, including Regional, Zonal, Area, and Business Development teams.
• Drive customer acquisition through direct sales, field sales, inside sales, digital leads, referrals, and other B2C channels.
• Develop and implement territory-wise sales strategies to maximize market penetration and customer acquisition.
• Build a strong sales pipeline and ensure effective lead management and conversion at every stage.
• Establish clear sales processes, KPIs, review mechanisms, and performance standards for the sales organization.
• Monitor lead-to-site-visit, site-visit-to-booking, booking-to-installation, and overall sales conversion metrics.
• Work closely with marketing to optimize lead generation, campaign effectiveness, customer acquisition cost, and lead quality.
• Identify new markets, territories, and customer segments to drive business expansion.
• Develop strong customer engagement and relationship management practices to improve conversion and customer experience.
• Monitor competitor activity, market trends, pricing, and customer preferences.
• Build sales dashboards and conduct regular business reviews to track performance against targets.
• Coach, mentor, and develop sales leaders to build a high-performance sales organization.
• Work closely with operations, service, finance, marketing, and other functions to ensure smooth customer execution.
• Drive sales productivity, process discipline, and continuous improvement across the organization.

Desired Candidate Profile:

• 15 years of experience in B2C sales, direct sales, consumer sales, or field sales.
• Proven experience leading large-scale D2C sales teams across multiple locations.
• Strong experience in high-ticket or consultative D2C sales is preferred.
• Experience in industries such as consumer durables, real estate, home improvement, automotive, building materials, appliances, retail, or other D2C businesses will be an advantage.
• Strong experience in lead-driven sales, field sales, customer acquisition, and conversion management.
• Proven ability to build sales teams, processes, and performance-driven sales cultures.
• Strong understanding of sales funnels, lead management, conversion metrics, and sales analytics.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Strong commercial and business acumen with a results-oriented approach.
• Willingness to travel extensively across markets.