Digital Marketing Manager (Female)

We are seeking a highly analytical and performance-driven Digital Marketing Manager to lead all digital acquisition and paid media efforts within the Dubai real estate market. This role is ideal for a hands-on media buyer with strong experience driving qualified investor leads, optimising CPA, and maximising ROI across paid platforms.Key Responsibilities1. Performance Marketing & Media Buying (Core Focus)

• Plan, execute, and manage PPC campaigns across Google Search, Display, YouTube, and remarketing channels

• Lead paid social media buying on Meta Business Suite (Facebook & Instagram) and LinkedIn

• Optimise campaigns to improve lead quality, CPA, and ROAS

• Continuously A/B test creatives, audiences, funnels, and landing pages to maximise conversion rates

2. Digital Strategy & SEO

• Develop and own the overall digital marketing strategy, aligned with sales targets and exclusive property inventory

• Oversee on-page and off-page SEO to rank for high-intent real estate keywords

• Manage and optimise the company website for performance, UX, and lead conversion

3. Analytics, Reporting & Lead Flow

• Track and analyse performance using Google Analytics 4, Meta dashboards, and CRM reports

• Deliver clear, data-led reports with actionable insights for campaign optimisation

• Ensure seamless integration between marketing platforms and CRM systems for efficient lead handover to sales

4. Content & Creative Oversight

• Work closely with designers, videographers, and external vendors to ensure all creatives are performance-optimised

• Maintain a luxury, premium brand tone across all digital assets

Requirements

• Minimum 3+ years of hands-on experience in performance marketing & media buying

• Strong preference for experience in UAE real estate or luxury sectors

• Expert-level knowledge of Google Ads (PPC) and Meta Business Suite

• Highly proficient in analytics, reporting, and performance optimisation

• Strong understanding of the Dubai real estate market and international investor targeting

• Results-focused, data-driven, and confident managing performance KPIs

Benefits

• Competitive fixed salary

• Full ownership of digital performance strategy

• Opportunity to work with premium real estate inventory

• Fast-paced, growth-focused environment

Elliot Scott Group