Digital Marketing Manager

• Location: Dubai, UAE
• Salary: AED 15,000 20,000 per month (depending on experience)
• Industry: Real Estate
• Job Overview

We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads, strengthening brand presence, and supporting sales teams through high-performing digital and on-ground marketing initiatives.

The ideal candidate will have strong hands-on digital marketing experience, a solid understanding of real estate lead cycles, and the ability to manage multiple campaigns from strategy through to execution and reporting.

• Key Responsibilities
• Marketing Strategy & Planning
• Develop and implement full-funnel marketing strategies tailored to the real estate market
• Create and manage annual and quarterly marketing plans and budgets
• Define KPIs and measure ROI across all marketing activities
• Digital Marketing & Performance
• Plan and execute SEO, SEM, Google Ads, Display Ads, and paid social campaigns
• Manage performance marketing across Facebook, Instagram, YouTube, and LinkedIn
• Oversee CRM systems and email marketing automation (e.g. HubSpot, Mailchimp, Salesforce)
• Analyse web traffic, conversion rates, and lead quality to optimise campaigns
• Content Creation & Branding
• Oversee creation of engaging content for websites, blogs, social media, email, and marketing
• collateral
• Ensure brand consistency across all digital and offline channels
• Coordinate with designers, videographers, and content creators as required Website & Landing Pages
• Manage and maintain the company website
• Optimise landing pages for lead generation and SEO performance
• Liaise with developers or agencies for ongoing website improvements
• Lead Generation & Nurturing
• Implement and optimise digital lead generation strategies
• Monitor lead flow, lead quality, and campaign effectiveness
• Develop lead nurturing journeys to convert enquiries into site visits and sales
• Offline & On-Ground Marketing
• Coordinate marketing materials for hoardings, print ads, events, and property exhibitions
• Manage site branding and promotional activities
• Organise and promote open houses and customer engagement events
• Analytics & Reporting
• Prepare weekly and monthly performance reports
• Use data insights to refine strategy and improve future campaign performance
• Key Requirements
• Bachelor's or Master's degree in Marketing, Business, or a related field
• Minimum 4 years experience in digital marketing (with 3+ years in real estate)
• Strong knowledge of Google Ads, Meta Ads Manager, SEO tools, and analytics platforms
• Hands-on experience with Google Analytics, Search Console, CRM systems, and marketing
• automation
• Proven experience in campaign planning, execution, and lead tracking
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication, organisational, and leadership skills
• Russian language skills preferred (spoken and written)