Performance Marketing Specialist E-commerce (Meta, Google, TikTok & Snapchat)

We are looking for a results-driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business. The ideal candidate will have hands-on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.

This role is highly performance-focused, with clear ownership of ROAS, CPA, and revenue growth.

Key Responsibilities: Paid Advertising (Core Responsibilities)

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max)
• Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS
• Launch, test, and optimize:
• Campaign structures
• Audiences (prospecting & retargeting)
• Creatives (images, videos, UGC, offers)
• Analyze performance daily and take data-driven optimization decisions

TikTok & Snapchat Ads (Supporting Channels)

• Set up and manage TikTok Ads and Snapchat Ads campaigns
• Understand platform-specific creatives, formats, and audience behavior
• Test and scale winning creatives across platforms
• Support diversification of paid traffic beyond Meta & Google

Tracking, Analytics & Optimization

• Ensure correct tracking via:
• Meta Pixel & CAPI
• Google Ads conversion tracking
• Google Analytics & Google Tag Manager
• Monitor and improve:
• ROAS, CPA, CTR, AOV, conversion rate
• Identify funnel issues and collaborate with the team on CRO improvements

Reporting & Collaboration

• Prepare weekly and monthly performance reports
• Share insights, testing results, and scaling plans with management
• Work closely with:
• Creative team (ads & videos)
• Web / CRO team
• SEO & content team

Required Skills & Experience

• 2–5 years of experience in eCommerce performance marketing
• Strong hands-on expertise in:
• Meta Ads Manager
• Google Ads (Search, Shopping, PMax)
• Working knowledge of:
• TikTok Ads
• Snapchat Ads
• Experience managing high ad spend budgets (AED 300K+)
• Strong analytical mindset and understanding of performance metrics
• Experience with DTC or eCommerce brands is mandatory