Embassy Group - Assistant Manager/Manager - Hospitality Marketing

Hiring a Marketing SPOC/Manager with experience in Hotel/Restaurant /Lounge industry.

Responsibilities

• Develop Brand Strategies for all Brands in Region
• Develop & execute monthly Brand Budgets and allocations
• Ensure budget tracking and monitoring
• Drive Brand Culture
• Develop and Ideate Regional Brand Campaigns and LTOs
• Work with Design Teams & seek creative approvals
• Work with Digital Marketing Team to develop digital strategies for the brands
• Drive PR Strategies for the brands, and see to execution.
• Leverage Partnerships with relevant brands at local level.
• Leverage relationships with influencers to support brand marketing objectives.
• Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals.
• Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business.
• Drive Local Community Engagement Initiatives.
• Handling marketing Existing and New Stores in the region.
• Traditional media advertisement plans for each city allocated against each goal.

• Work on digital brand calendars with digital team
• Drive brand related content generation & help shoot at caf level to support digital team
• Ensure seamless updates with local teams
• Ensure execution of promotional WhatsApp messages by regional teams, max twice a week, in sync with marketing and outlet.

• Monthly marketing plan for each caf to be prepared & discussed with Dept head by 20th of each month for approvals.
• Consolidated brand marketing reports to be shared every end of month.
• Campaign analysis to be kept ready at all times post completion. Caf level social media performance of all campaigns also to be part of EOM (end of month) report.

(ref:updazz.com)