Embassy Group - Assistant Manager/Manager - Hospitality Marketing
Digital Marketing/Marketing
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Job Description
Responsibilities
- Develop Brand Strategies for all Brands in Region
- Develop & execute monthly Brand Budgets and allocations
- Ensure budget tracking and monitoring
- Drive Brand Culture
- Develop and Ideate Regional Brand Campaigns and LTOs
- Work with Design Teams & seek creative approvals
- Work with Digital Marketing Team to develop digital strategies for the brands
- Drive PR Strategies for the brands, and see to execution.
- Leverage Partnerships with relevant brands at local level.
- Leverage relationships with influencers to support brand marketing objectives.
- Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals.
- Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business.
- Drive Local Community Engagement Initiatives.
- Handling marketing Existing and New Stores in the region.
- Traditional media advertisement plans for each city allocated against each goal.
- Work on digital brand calendars with digital team
- Drive brand related content generation & help shoot at caf level to support digital team
- Ensure seamless updates with local teams
- Ensure execution of promotional WhatsApp messages by regional teams, max twice a week, in sync with marketing and outlet.
- Monthly marketing plan for each caf to be prepared & discussed with Dept head by 20th of each month for approvals.
- Consolidated brand marketing reports to be shared every end of month.
- Campaign analysis to be kept ready at all times post completion. Caf level social media performance of all campaigns also to be part of EOM (end of month) report.
Skills
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About Company
Embassy Group or Embassy Property Developments Pvt. Ltd is a privately-held real estate developer based in Bengaluru, Karnataka, India established in 1993. The group is into real estate development for verticals like commercial, residential, hospitality, industrial warehouse spaces, services, retail and education.
Important dates & deadlines?
Application Deadline
12 Jul 24, 01:37 PM IST
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Embassy Group - Assistant Manager/Manager - Hospitality Marketing
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