Embassy Group - Manager - Presales

About the job:
Embassy Group, founded in 1993 and headquartered in Bangalore, is one of Indias leading real estate developers with a diversified portfolio spanning commercial office spaces, luxury residential projects, hospitality,retail, and education. It is known for landmark developments such as Manyata Business Park and Embassy GolfLinks, and for pioneering Indias first listed REIT Embassy Office Parks REIT With a strong focus on sustainability, renewable energy, and community development, Embassy Group continues to shape Indias urban landscape while maintaining global standards in design and execution
Job Purpose:
To own and drive the presales engine for Embassy Developments Limited, South - spanning people, process, platforms, vendors, and funnel conversions. This is a core revenue-enabler role, responsible for disciplined lead management, tech & infra readiness, team performance, and delivering measurable conversion outcomes from all sourcing channels.
1. Funnel Ownership & Revenue Enablement
- Own the end-to-end presales funnel: Lead - MQL - SQL - Site Visit - Closure (with Sales).
- Responsible to gather customer information & lead quality insights through advanced customer profiling and data capturing
- Drive city-level conversion targets across all projects.
- Enforce SLA/TAT discipline: First call, follow-ups, revisit cycles, site visit coordination.
- Track direct vs CP vs Loyalty sales funnel health and protect source integrity.
- Own database marketing, dormant lead reactivation, and internal lead monetization to drive incremental direct sales.
- Ensure zero lead leakage, zero orphaned follow-ups.
- Own re-inquiry recycling and hot-lead reactivation strategy.
2. Presales Operations, Tech & Infrastructure
- Own presales tech stack end-to-end: CRM (SFDC), Cloud Telephony, AI enabled touchpoints, WhatsApp, Chatbot, webforms, automation workflows
- Ensure: Live numbers are configured, tested & monitored, IVR scripting & routing logic is implemented, Outbound call governance is active
- Commercial governance of all presale's vendors: Contracts, POs, billing, renewals, SLAs, penalties & performance reviews.
- Continuously eliminate manual presales workflows through automation, AI bots, system integrations, and platform-driven operations.
3. Team Leadership

- Manage in-house + outsourced presales teams
- Hiring, onboarding & training, Daily floor productivity, Weekly reviews & performance correction
- Drive Call quality, Objection handling, Conversion coaching
- Enforce Script adherence, SOP & CRM discipline, Zero Gaps in Leads Engagements.
- Build a high-performance presales team through continuous coaching, skill development, certification, and measurable productivity improvement.
4. Customer Experience & Site Coordination
- Ensure customer engagement continues until closure - Lead Lifecyle Management
- Drive consistent: Site visit coordination, GRE training on scripts, CX, feedback discipline
- Site visit feedback loops, Drop-off analysis, Lost lead recovery
- Source attribution governance strictly as per SOP.
5. Centralized Data Management
- Manage Lead lifecycle hygiene, Deduplication, Source sanity, Correct funnel tagging
- Ensure CP registrations follow SLA & SOP, Campaign sources are cleanly tracked
- Maintain Embassy customer database health dashboard.
6. Reporting, Insights & Business Intelligence
- Publish: Weekly funnel performance dashboards, Campaign ROI & lead quality reports, Visit-to-sale effectiveness
- Identify: Conversion bottlenecks, Sales feedback patterns
- Track competitor projects, presales benchmarks, objection trends, and pricing triggers to sharpen scripts and conversion strategy.
- Recommend data-backed optimization actions
7. Cross-Functional Collaboration
- Sales, Marketing, CP Desk, Customer Referral Program Team, Projects, Finance & IT
Qualifications and Work Experience:
- Master's/Bachelor's degree in communications, marketing or related fields
- Minimum of 8+ years experience in pre-sales in real estate, hospitality, and services organizations. Minimum of 4 years experience managing a team
- Excellent command of English language - both spoken and written
- Experience with A-grade developers or any large capital Real Estate Developer
Knowledge, Skills and Competencies:
- 7-12 years of experience in Presales /Lead Management / Call Centre Operations.
- Minimum 3-5 years in a people management role
- Real estate experience is strongly preferred (Residential / Luxury / Township).
Proven ownership of:
- End-to-end presales pipeline (Lead - MQL - SQL - SV - Closure)
- Funnel conversions, TATs, and productivity metrics
- Vendor-managed call centres (SLA, billing, audits, performance)
Hands-on experience with:
- CRM (Salesforce mandatory)
- Cloud telephony (Exotel/Ozonetel/Knowlarity or equivalent)
- WhatsApp/Chatbot automation tools
- Lead source attribution & ROI reporting